Product Update
Is Bogina Bag Still in Business? (2026 Update)
Is Bogina Bag from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Bogina Bag today.
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Bogina Bag is the kind of product that sounds like a joke until you are three miles from the nearest toilet at a festival. The portable toilet and stool combination secured Dragons' Den investment, and it is still on sale today, which puts it ahead of a fair number of other novelty-shaped pitches from the same era of the show.
The Short Answer
Yes, Bogina Bag is still in business. The product remains available through Amazon UK and other outdoor retailers, and the brand still maintains an active presence promoting it to campers, festival-goers, anglers and hikers.
For a novelty-adjacent product in a fairly narrow niche, that kind of sustained retail availability more than a decade after the pitch is a solid result, and it has done so without needing a major relaunch or rebrand along the way.
The Dragons' Den Pitch
The founders appeared in series 9, episode 5, pitching Bogina Bag in the Home & Lifestyle category. The product is a lightweight, portable toilet that folds down into a compact stool, designed for situations where a proper bathroom is nowhere nearby.
They asked for 50,000 pounds in exchange for 30 percent of the business. It is a straightforward, cheaply manufactured product with an obvious use case, which tends to make for an easier pitch than something requiring a lot of explanation.
The Deal That Got Done
Theo Paphitis backed the pitch on his own, investing the full 50,000 pounds asked for in exchange for the 30 percent equity on the table. No renegotiation, no splitting the deal with another dragon.
Paphitis has a long track record of investing in simple, well-priced consumer products with clear retail appeal, and a two-in-one camping toilet and stool fits that pattern closely.
Still Folding Out After a Decade Plus
Since the deal, Bogina Bag has stayed in its lane rather than trying to expand into unrelated product lines, and that focus appears to have paid off. The product is currently listed on Amazon UK, sold through multiple outdoor and camping retailers, and the brand runs its own YouTube channel showing the stool in use.
It weighs under a kilogram, folds flat for storage, and comes with degradable waste bags that use an absorbent gel to solidify liquid waste and control odour without chemicals. That combination of low price, genuine utility and a clear target audience of campers and festival crowds has kept it moving off shelves.
Little, unglamorous products like this rarely make headlines years later, but they are often the Dragons' Den pitches with the longest shelf life, precisely because they solve one specific, recurring problem well.
A Simple Product in a Growing Market
Festival and outdoor event attendance has only grown since the pitch, and the frustration of overflowing portable toilets at a busy festival is a recurring, almost universal complaint. That gives Bogina Bag a durable, repeat-purchase market that does not depend on a single retail listing or a fashion cycle to stay relevant.
Camping and hiking gear also tends to sell steadily through specialist outdoor retailers and marketplaces rather than needing a big-box supermarket listing to survive, which suits a niche product like this one far better than trying to compete for shelf space against mainstream household brands.
Where to Actually Buy One
If you are looking to pick one up, Amazon UK carries the current listing along with refill bags sold separately, and several dedicated outdoor and camping retailers stock it too. Prices sit at the budget end of camping gear, in keeping with the product's original pitch as a simple, affordable fix rather than a premium outdoor product.
The brand has also stuck to a narrow product range rather than diversifying into unrelated camping gear, which is often a sign of a small company staying disciplined about what it does well rather than chasing growth it cannot sustain.
Where Things Stand Now
Here is the recap. Bogina Bag pitched in series 9 with a portable toilet and stool, asked for 50,000 pounds for 30 percent, and got it from Theo Paphitis.
Today the product is still available to buy, still stocked by outdoor retailers, and still doing the one job it was built for. If you are heading to a festival with no facilities nearby, the product from this pitch is still there for you.
Where to buy Bogina Bag
Still selling as of 25 February 2026. Check today's price and availability.
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See the full Bogina Bag deal breakdown and term sheet →
