Doughboys Pizza
DealFrozen pizzas
Best known from its Dragons’ Den appearance, Doughboys Pizza is a frozen pizzas in Season 22, and convinced Peter Jones to invest.
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From the show
The Dragons’ Den pitch
- £90K
- Asked for
- 10%
- Offered equity
- £900K
- Sought valuation
- £90K
- Deal amount
- 10%
- Deal equity
- £900K
- Deal valuation
Luke and Owen Buckmaster walked into the Den in Season 22, Episode 2 in the episode that aired 16 January 2025. Doughboys Pizza, the frozen pizzas, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
On the carpet, the number was £90,000 for a 10% stake, which valued the company at £900K.
Peter Jones made the deal at £90,000 for 10% equity. The deal valued the company at £900K.
Doughboys Pizza was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Doughboys Pizza?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Doughboys Pizza get a deal on Dragons’ Den?
Yes. Doughboys Pizza closed a deal for £90,000 in exchange for 10% equity, with Peter Jones.
Which dragon invested in Doughboys Pizza?
Peter Jones invested in Doughboys Pizza (£90,000 total as aired).
What season of Dragons’ Den was Doughboys Pizza on?
Doughboys Pizza appeared in Season 22, Episode 2, which aired 16 January 2025.
How much was Doughboys Pizza asking for on Dragons’ Den?
The founders asked for £90,000 for 10% of the company, a £900K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
