i Teddy

Deal

Classic teddy bear with integrated media technology

Season 4 · Ep 2 Business ServicesAired 14 February 2007

i Teddy is a classic teddy bear with integrated media technology that got its big break on Dragons’ Den in Season 4, and convinced Peter Jones and Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£140K
Asked for: 40%
Offered equity: £350K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Imran Hakim stepped onto the carpet in Season 4, Episode 2 in the episode that aired 14 February 2007. i Teddy, the classic teddy bear with integrated media technology, pitched in the Business Services category, one of 33 business services businesses to brave the Den across all 22 seasons.

The ask was £140,000 for 40% of the company, an implied valuation of £350K.

Peter Jones and Theo Paphitis teamed up.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Business Services category overall, roughly 91% of pitches have landed a dragon across the show's history.

Peter Jones£70K Theo Paphitis£70K

Is i Teddy still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy i Teddy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did i Teddy get a deal on Dragons’ Den?

Yes. i Teddy closed a deal, with Peter Jones and Theo Paphitis.

Which dragon invested in i Teddy?

Peter Jones and Theo Paphitis invested in i Teddy.

What season of Dragons’ Den was i Teddy on?

i Teddy appeared in Season 4, Episode 2, which aired 14 February 2007.

How much was i Teddy asking for on Dragons’ Den?

The founders asked for £140,000 for 40% of the company, a £350K valuation.

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