Love Da Pop

Deal

A business turning the old popcorn treat into a modern mainstream snack

Season 9 · Ep 2 Food & DrinkAired 7 August 2011

Love Da Pop, the a business turning the old popcorn treat into a modern mainstream snack, landed on the national radar after pitching the dragons in Season 9, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 45%
Offered equity: £156K
Sought valuation: £70K
Deal amount: 45%
Deal equity: £156K
Deal valuation

Christian Hartmann, Martin McLaughlin and Tom Callard faced the dragons in Season 9, Episode 2 in the episode that aired 7 August 2011. Love Da Pop, the a business turning the old popcorn treat into a modern mainstream snack, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

They came in asking £70,000 in exchange for 45% equity, putting a £156K valuation on the business.

Peter Jones made the deal at £70,000 for 45% equity. The deal valued the company at £156K.

Across Season 9, 16 of 80 pitches ended in a handshake. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

Peter Jones£70K

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Frequently asked questions

Where can I buy Love Da Pop?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Love Da Pop get a deal on Dragons’ Den?

Yes. Love Da Pop closed a deal for £70,000 in exchange for 45% equity, with Peter Jones.

Which dragon invested in Love Da Pop?

Peter Jones invested in Love Da Pop (£70,000 total as aired).

What season of Dragons’ Den was Love Da Pop on?

Love Da Pop appeared in Season 9, Episode 2, which aired 7 August 2011.

How much was Love Da Pop asking for on Dragons’ Den?

The founders asked for £70,000 for 45% of the company, a £156K valuation.

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