Product Update

Is Love Da Pop Still in Business? (2026 Update)

Is Love Da Pop from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Love Da Pop today.

Dragons' Den IndexUpdated 9 February 20266 min read

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Love Da Pop had one of the more visible early wins to come out of Dragons' Den, landing a listing in 250 Waitrose stores not long after its pitch aired. That makes what happened afterwards worth spelling out plainly, because the record does not point to the company still trading today.

The Short Answer

Love Da Pop does not appear to be trading any longer. Companies House records for Love Da Pop Limited show the company with a dissolved status, with its last filed accounts dating to 2012. That is a strong signal the business wound down not long after its retail push, and it does not have an active website or Amazon listing today.

This one is a case where the evidence points against the company still being open, so that is the answer we are giving rather than assuming the brand carried on.

The Pitch

Love Da Pop appeared in series 9, episode 2, pitching a business built around bringing the old fashioned popcorn treat back as a modern snack. Founder Martin McLaughlin asked for £70,000 in exchange for 45 percent of the company, a large equity stake that reflected how early stage the business was at the time.

Peter Jones agreed to invest the full £70,000 for that 45 percent, becoming the company's backer.

Reviving a nostalgic snack for a modern audience is a well worn strategy in food and drink pitches, and the Dragons have backed several similar retro-format ideas over the years, though not all of them have gone on to build lasting distribution beyond an initial retail placement.

The Early Momentum

In the period immediately after the episode aired, Love Da Pop looked like a genuine Dragons' Den success story in the making. The company secured its first major supermarket listing, getting the product into around 250 Waitrose stores, a significant distribution win for a small snack brand that had just been on television.

Retail trade coverage at the time treated the Waitrose deal as evidence the investment and the exposure were paying off quickly, which is exactly the trajectory most pitching founders hope for.

What the Record Shows Now

The trail goes quiet after that early retail push. Companies House lists Love Da Pop Limited as dissolved, with the last accounts filed back in 2012, only a few years after the Dragons' Den appearance and the Waitrose listing. There is no current company website or active retail presence to point to.

It is worth being honest about what that means and does not mean. A dissolved company record does not tell us exactly why the business closed, whether it ran into supply or cash flow problems, whether the founder moved on to something else, or simply chose to wind the company down in an orderly way. What it does tell us is that Love Da Pop Limited stopped filing as an active company, and there is no evidence of the brand trading today.

Snack brands in particular face brutal margin pressure once they move beyond a single flagship retailer, since supermarkets typically demand promotional funding and listing fees that can strain a small company's cash flow even while unit sales look healthy on paper, a dynamic that has ended plenty of promising Dragons' Den food pitches.

Where Things Stand Now

To recap: Love Da Pop pitched in series 9 asking for £70,000 for 45 percent, Peter Jones backed the ask in full, and the company landed a notable Waitrose listing not long after.

Despite that early promise, the official company record shows Love Da Pop Limited as dissolved, with no accounts filed since 2012 and no current storefront.

If you came here hoping to track down a bag of the popcorn today, the honest answer is that the trail runs cold. This is one of the pitches where the Dragons' Den bump did not translate into a lasting business.

It is a useful counterpoint to the more triumphant Dragons' Den stories on this site. Not every pitch that gets a deal and an early retail win goes on to build a lasting business, and being honest about that is part of giving an accurate picture of what happens after the cameras stop rolling.

Where to buy Love Da Pop

Still selling as of 9 February 2026. Check today's price and availability.

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See the full Love Da Pop deal breakdown and term sheet →