Microbarbox

No Deal

Alcohol gift box service

Season 18 · Ep 6 Liquor & AlcoholAired 6 May 2021

Best known from its Dragons’ Den appearance, Microbarbox is a alcohol gift box service in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£90K
Asked for: 7.5%
Offered equity: £1.2M
Sought valuation

Kate and Graham Durracot walked into the Den in Season 18, Episode 6 in the episode that aired 6 May 2021. Microbarbox, the alcohol gift box service, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

On the carpet, the number was £90,000 for a 7.5% stake, which valued the company at £1.2M.

The dragons passed, and Microbarbox left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Microbarbox was one of 70 businesses to pitch in Season 18, where 35 deals got done. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Microbarbox?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Microbarbox get a deal on Dragons’ Den?

No. Microbarbox pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Microbarbox on?

Microbarbox appeared in Season 18, Episode 6, which aired 6 May 2021.

How much was Microbarbox asking for on Dragons’ Den?

The founders asked for £90,000 for 7.5% of the company, a £1.2M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.