Nidhogger Mead

No Deal

Honey and mead infused alcohol beverages

Season 21 · Ep 14 Liquor & AlcoholAired 4 April 2024

Best known from its Dragons’ Den appearance, Nidhogger Mead is a honey and mead infused alcohol beverages in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 5%
Offered equity: £1.6M
Sought valuation

Peter Taylor walked into the Den in Season 21, Episode 14 in the episode that aired 4 April 2024. Nidhogger Mead, the honey and mead infused alcohol beverages, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 5% stake, which valued the company at £1.6M.

The dragons passed, and Nidhogger Mead left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Nidhogger Mead was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Nidhogger Mead?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Nidhogger Mead get a deal on Dragons’ Den?

No. Nidhogger Mead pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was Nidhogger Mead on?

Nidhogger Mead appeared in Season 21, Episode 14, which aired 4 April 2024.

How much was Nidhogger Mead asking for on Dragons’ Den?

The founders asked for £80,000 for 5% of the company, a £1.6M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.