Omni
DealPlant-based pet food
Omni, the plant-based pet food, landed on the national radar after pitching the dragons in Season 22, and convinced Steven Bartlett and Deborah Meaden to invest.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 2%
- Offered equity
- £3.8M
- Sought valuation
- £75K
- Deal amount
- 2%
- Deal equity
- £3.8M
- Deal valuation
Shiv Sivakumar and Guy Sandelowsky faced the dragons in Season 22, Episode 5 in the episode that aired 6 February 2025. Omni, the plant-based pet food, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
They came in asking £75,000 in exchange for 2% equity, putting a £3.8M valuation on the business.
Steven Bartlett and Deborah Meaden teamed up at £75,000 for 2% equity. The deal valued the company at £3.8M.
Across Season 22, 32 of 55 pitches ended in a handshake. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Omni?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Omni get a deal on Dragons’ Den?
Yes. Omni closed a deal for £75,000 in exchange for 2% equity, with Steven Bartlett and Deborah Meaden.
Which dragon invested in Omni?
Steven Bartlett and Deborah Meaden invested in Omni (£75,000 total as aired).
What season of Dragons’ Den was Omni on?
Omni appeared in Season 22, Episode 5, which aired 6 February 2025.
How much was Omni asking for on Dragons’ Den?
The founders asked for £75,000 for 2% of the company, a £3.8M valuation.
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