Perfect Ted
DealOrganic, matcha-based energy drink
Perfect Ted is a organic, matcha-based energy drink that got its big break on Dragons’ Den in Season 20, and convinced Peter Jones and StevenBartlett to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 10%
- Offered equity
- £500K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Teddie Levenfiche and Marissa Poster stepped onto the carpet in Season 20, Episode 9 in the episode that aired 2 March 2023. Perfect Ted, the organic, matcha-based energy drink, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
The ask was £50,000 for 10% of the company, an implied valuation of £500K.
Peter Jones and StevenBartlett teamed up.
Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
Is Perfect Ted still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Perfect Ted?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Perfect Ted get a deal on Dragons’ Den?
Yes. Perfect Ted closed a deal, with Peter Jones and StevenBartlett.
Which dragon invested in Perfect Ted?
Peter Jones and StevenBartlett invested in Perfect Ted.
What season of Dragons’ Den was Perfect Ted on?
Perfect Ted appeared in Season 20, Episode 9, which aired 2 March 2023.
How much was Perfect Ted asking for on Dragons’ Den?
The founders asked for £50,000 for 10% of the company, a £500K valuation.
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