Product Update

Is Physicool Ltd Still in Business? (2026 Update)

Is Physicool Ltd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Physicool Ltd today.

Dragons' Den IndexUpdated 12 April 20266 min read

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Physicool pitched a cooling bandage that works through evaporation rather than ice, a genuinely useful bit of sports medicine kit that landed a deal with Deborah Meaden. Years on, the short answer is a clean yes. Physicool is still trading, still selling directly, and still turning up in physiotherapy and sports medicine circles.

The Short Answer

Physicool Ltd is still in business. The company runs an active website at physicool.co.uk, sells through its own online shop, and has built out a network of official distribution partners selling rapid relief cooling wraps and coolant recharge bottles.

There is no Amazon listing tied to the brand, which matches the pattern of a company that has chosen to control its own retail relationship rather than compete on a crowded marketplace. For a health and wellness product first developed back in 2007, still being actively marketed and sold today is a genuinely strong result.

The Pitch

Physicool Ltd appeared in series 7, episode 7 of Dragons' Den. The product was a bandage soaked in a special coolant, designed to reduce swelling and pain gently through evaporation rather than the sharp, uncomfortable shock of an ice pack. It targeted sports injuries and post-operative recovery, a market with genuine, repeat demand rather than a one-off novelty purchase.

The founders asked for £100,000 in exchange for 30 percent of the business. That is a meaningful chunk of equity, but for a physical health product with clinical credibility behind it, a confident ask in front of the Dragons made sense.

The Deal

Deborah Meaden backed Physicool, putting up the £100,000 the founders asked for. Meaden has built her Den reputation on well-run consumer and retail businesses with genuine substance behind the pitch, and a product with real medical grounding, rather than a gimmick, fits that pattern closely.

Physicool has an unusual footnote in its history: the founder has been noted for selling essentially the same underlying product through more than one company structure over the years, a detail that came up again in Dragons' Den coverage well after the original pitch aired.

Why the Business Held Up

Sports injury and recovery products have a durability that a lot of Den pitches lack, because the demand does not depend on a fad. Athletes twist ankles and have surgeries every single week, and a cooling product that actually works earns repeat custom from physiotherapists, sports clubs and individual buyers alike.

Physicool built out beyond its original UK base too, with the product turning up through international medical supply channels including US distributors selling the cooling bandage and wrap system to clinics and consumers.

The Founder's Unusual Track Record

One detail worth flagging for anyone researching this brand closely is that the Physicool founder has been reported selling closely related cooling products through more than one company structure over the years, a pattern that occasionally surfaces in follow-up Dragons' Den coverage. That is not the same as the product being fake or the company folding, but it is worth knowing if you come across slightly different branding or company names attached to what looks like the same core cooling bandage technology.

For a buyer, the practical takeaway is simply to check you are ordering through the official physicool.co.uk channel or a recognised, named distribution partner, rather than assuming every cooling wrap that looks similar online is the same verified product Deborah Meaden backed in the Den.

Where Things Stand Now

Today Physicool operates its own online shop selling the full cooling bandage and wrap range, plus recharge coolant refills so buyers do not need to replace the whole product each time. The brand markets itself around both sports recovery and post-surgical use, the same two audiences it pitched to the Dragons on.

If you came here wondering whether the cooling bandage from series 7 is still around, it is, and it is still sold under the same name, by the same company, close to two decades after it first launched. That kind of longevity in a health and wellness category, where trends and competing products come and go constantly, is a genuinely strong signal that the underlying product actually works as advertised, rather than surviving on marketing alone.

Where to buy Physicool Ltd

Still selling as of 12 April 2026. Check today's price and availability.

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See the full Physicool Ltd deal breakdown and term sheet →