Planthood
DealSubscription based vegan meal delivery
Planthood, the subscription based vegan meal delivery, landed on the national radar after pitching the dragons in Season 20, and convinced StevenBartlett to invest.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 7.5%
- Offered equity
- £1M
- Sought valuation
- £75K
- Deal amount
- 7.5%
- Deal equity
- £1M
- Deal valuation
Hilary Kennedy and Will Moxham faced the dragons in Season 20, Episode 8 in the episode that aired 23 February 2023. Planthood, the subscription based vegan meal delivery, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.
They came in asking £75,000 in exchange for 7.5% equity, putting a £1M valuation on the business.
StevenBartlett made the deal at £75,000 for 7.5% equity. The deal valued the company at £1M.
Across Season 20, 31 of 59 pitches ended in a handshake. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Planthood?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Planthood get a deal on Dragons’ Den?
Yes. Planthood closed a deal for £75,000 in exchange for 7.5% equity, with StevenBartlett.
Which dragon invested in Planthood?
StevenBartlett invested in Planthood (£75,000 total as aired).
What season of Dragons’ Den was Planthood on?
Planthood appeared in Season 20, Episode 8, which aired 23 February 2023.
How much was Planthood asking for on Dragons’ Den?
The founders asked for £75,000 for 7.5% of the company, a £1M valuation.
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