Product Update

Is Planthood Still in Business? (2026 Update)

Is Planthood from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Planthood today.

Dragons' Den IndexUpdated 8 February 20266 min read

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Plant based meal kit delivery is a crowded category, and plenty of subscription food brands quietly fold within a couple of years of launching. Planthood is not one of them. If you pitched up here to find out whether the vegan meal kit company from Dragons' Den is still sending boxes out, the short answer is yes, and business looks healthy.

The Short Answer

Planthood is still in business. The company sells chef designed, plant based meal kits direct to UK households through its own website, with meals delivered nationwide and ready to cook in around 15 minutes. It does not sell through Amazon.

For a subscription food brand a few years past its television appearance, still shipping meals and still growing is exactly the outcome founders hope for and rarely get.

The Pitch

Planthood appeared in series 20, episode 8, pitching its subscription based vegan meal delivery service to the panel. Founders Hilary and Will built the business around the idea that plant based eating should not mean spending an hour in the kitchen.

They asked for £75,000 in exchange for 7.5 percent of the company, valuing the business at £1 million. Steven Bartlett was the Dragon who saw the opportunity and agreed to the full amount at that equity stake.

Meal kit businesses live or die on retention, not just first orders, and the founders used their pitch to make the case that a genuinely fast plant based option would keep customers subscribing rather than lapsing after a free trial box, a point that mattered to a panel that has seen plenty of subscription businesses struggle with churn.

The Deal

Steven Bartlett invested £75,000 for 7.5 percent, matching the founders' ask exactly, with no renegotiation on either side. That is not the norm in the Den, where Dragons frequently push for a bigger slice before agreeing to write a cheque.

Bartlett has built a reputation for backing consumer, wellness and food adjacent brands, and a plant based meal kit service fits squarely into that pattern.

Giving up a relatively small slice of the company for the full amount asked also meant the founders kept the majority of the equity for themselves at an early stage, which tends to matter more the faster a company grows, since every percentage point becomes worth considerably more as revenue climbs.

Growth Since the Den

Planthood's numbers since the show have been strong. The company has reported revenue past £5 million within a few years of launching, and it has described year on year customer growth running as high as 500 percent in some periods.

The business now sends out meal kits at a scale that puts it firmly among the more prominent UK plant based delivery brands, mailing tens of thousands of meals to homes across the country every month.

Reaching the 500 percent year on year growth figure the company has reported would have required the kind of repeat custom that most meal kit brands, plant based or otherwise, struggle to sustain past the first twelve months, which makes Planthood's trajectory notable within its category.

Where Things Stand Now

To recap: Planthood pitched in series 20 asking for £75,000 for 7.5 percent, and Steven Bartlett backed the ask in full at those terms.

Today the company is still trading, still delivering meal kits nationwide through its own website, and still growing at a pace that suggests the Dragons' Den appearance was a genuine turning point rather than a one off TV moment.

If you were checking whether Planthood survived past its pitch, it did, and by the numbers it is one of the healthier food brands to have come out of the Den in recent series.

The plant based food market has cooled somewhat since its peak, with several high profile meat alternative brands struggling in recent years, which makes Planthood's continued growth in a related but distinct category worth noting rather than assuming it is simply riding an industry-wide wave.

Where to buy Planthood

Still selling as of 8 February 2026. Check today's price and availability.

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See the full Planthood deal breakdown and term sheet →