The Natural Play Makeup Company

The Natural Play Makeup Company

Deal

Children’s make-up

Best known from its Dragons’ Den appearance, The Natural Play Makeup Company is a children’s make-up in Season 21, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for
20%
Offered equity
£375K
Sought valuation
Deal amount
Deal equity
Deal valuation

Kitty August walked into the Den in Season 21, Episode 11 in the episode that aired 14 March 2024. The Natural Play Makeup Company, the children’s make-up, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 20% stake, which valued the company at £375K.

A deal was struck.

The Natural Play Makeup Company was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Natural Play Makeup Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Natural Play Makeup Company get a deal on Dragons’ Den?

Yes. The Natural Play Makeup Company closed a deal.

What season of Dragons’ Den was The Natural Play Makeup Company on?

The Natural Play Makeup Company appeared in Season 21, Episode 11, which aired 14 March 2024.

How much was The Natural Play Makeup Company asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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