The Natural Play Makeup Company
DealChildren’s make-up
Best known from its Dragons’ Den appearance, The Natural Play Makeup Company is a children’s make-up in Season 21, and walked out with a deal.
As an Amazon Associate I earn from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Availability shifts constantly for Den alumni products. Tap through to see The Natural Play Makeup Company's current price and stock on Amazon.
From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 20%
- Offered equity
- £375K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Kitty August walked into the Den in Season 21, Episode 11 in the episode that aired 14 March 2024. The Natural Play Makeup Company, the children’s make-up, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
On the carpet, the number was £75,000 for a 20% stake, which valued the company at £375K.
A deal was struck.
The Natural Play Makeup Company was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
Sold on The Natural Play Makeup Company?
Check today's price and availability before it is gone.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy The Natural Play Makeup Company?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did The Natural Play Makeup Company get a deal on Dragons’ Den?
Yes. The Natural Play Makeup Company closed a deal.
What season of Dragons’ Den was The Natural Play Makeup Company on?
The Natural Play Makeup Company appeared in Season 21, Episode 11, which aired 14 March 2024.
How much was The Natural Play Makeup Company asking for on Dragons’ Den?
The founders asked for £75,000 for 20% of the company, a £375K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
