Yap Books
No DealInteractive children's reading app
Yap Books, the interactive children's reading app, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 25%
- Offered equity
- £400K
- Sought valuation
Ben Ridgeway and Liam Johnson faced the dragons in Season 18, Episode 11 in the episode that aired 10 June 2021. Yap Books, the interactive children's reading app, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £100,000 in exchange for 25% equity, putting a £400K valuation on the business.
Yap Books couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 18, 35 of 70 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Yap Books?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Yap Books get a deal on Dragons’ Den?
No. Yap Books pitched the dragons but left Season 18 without a deal.
What season of Dragons’ Den was Yap Books on?
Yap Books appeared in Season 18, Episode 11, which aired 10 June 2021.
How much was Yap Books asking for on Dragons’ Den?
The founders asked for £100,000 for 25% of the company, a £400K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
