Yap Books

No Deal

Interactive children's reading app

Season 18 · Ep 11 Kids & EducationAired 10 June 2021

Yap Books, the interactive children's reading app, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Ben Ridgeway and Liam Johnson faced the dragons in Season 18, Episode 11 in the episode that aired 10 June 2021. Yap Books, the interactive children's reading app, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

Yap Books couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Yap Books?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Yap Books get a deal on Dragons’ Den?

No. Yap Books pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Yap Books on?

Yap Books appeared in Season 18, Episode 11, which aired 10 June 2021.

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