Yogiyo
DealKorean home cooking range
Yogiyo, the korean home cooking range, landed on the national radar after pitching the dragons in Season 13, and convinced Peter Jones to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 33%
- Offered equity
- £152K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Ben and Sue Youn faced the dragons in Season 13, Episode 6 in the episode that aired 16 August 2015. Yogiyo, the korean home cooking range, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
They came in asking £50,000 in exchange for 33% equity, putting a £152K valuation on the business.
Peter Jones made the deal.
Across Season 13, 24 of 69 pitches ended in a handshake. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
Is Yogiyo still in business?
Read our 2026 update on where the company is now.
Sold on Yogiyo?
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Frequently asked questions
Where can I buy Yogiyo?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Yogiyo get a deal on Dragons’ Den?
Yes. Yogiyo closed a deal, with Peter Jones.
Which dragon invested in Yogiyo?
Peter Jones invested in Yogiyo.
What season of Dragons’ Den was Yogiyo on?
Yogiyo appeared in Season 13, Episode 6, which aired 16 August 2015.
How much was Yogiyo asking for on Dragons’ Den?
The founders asked for £50,000 for 33% of the company, a £152K valuation.
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