Product Update

Is Yogiyo Still in Business? (2026 Update)

Is Yogiyo from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Yogiyo today.

Dragons' Den IndexUpdated 3 March 20266 min read

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Yogiyo brought a range of Korean home-cooking sauces into the Den, built on founder Sue Youn's family recipes from her hometown in South Korea. Peter Jones backed it, and the sauces went on to reach some of the UK's biggest supermarket shelves.

The Short Answer

The Yogiyo brand appears to still be trading, though not in exactly the same shape it was on the day it pitched. The product line is currently distributed in the UK through EuroFoodBrands and stocked by specialist retailers such as Thai Food Direct, and the brand keeps an active social media presence.

What is less clear is whether Yogiyo still runs its own dedicated direct-to-consumer storefront. We could not confirm an active standalone website for the brand, so treat this as a company that has continued through wholesale and distributor channels rather than one still selling to shoppers directly online.

The Dragons' Den Pitch

Yogiyo appeared in Series 13, Episode 6, in the Food & Drink category. Founders Ben Ansah and Sue Youn brought in a range of Korean stir-fry and dipping sauces, drawing on Sue Youn's upbringing in a small fishing town on Korea's east coast, where she learned traditional home cooking at her family's restaurant.

The founders asked for 50,000 pounds in exchange for 33.3 percent of the company, a substantial equity stake reflecting how early the business still was.

The Deal That Got Done

Peter Jones made the offer, putting up the full 50,000 pounds for the 33.3 percent stake exactly as asked.

Peter's food and consumer retail connections turned out to matter quickly. Not long after the deal, Sainsbury's and Tesco both took on the sauces, a fast jump from a food truck stall in Leather Lane market to two of the UK's largest supermarket chains.

What Happened After the Deal

The retail wins kept coming in the years right after the pitch, with Selfridges also stocking the range as interest in Korean food grew across the UK. That run of major listings is one of the stronger post-Den growth stories in the show's food category.

Since then, the brand's public footprint has shifted more towards wholesale and distributor relationships than a headline-grabbing direct-to-consumer push, which is a common path for food brands once they have proven demand and want to focus on production rather than running their own storefront.

Where Things Stand Now

Yogiyo pitched in Series 13 out of the Food & Drink category, asked for 50,000 pounds for 33.3 percent, and closed that exact deal with Peter Jones.

The brand appears to be continuing today through distributor and specialist retail channels rather than a prominent standalone shop. If you are looking for Yogiyo sauces, your best bet is a specialist Asian food retailer or the brand's current distributor listings rather than a dedicated Yogiyo website.

A Word on the Evidence

We want to be upfront about the limits of what we could confirm. Yogiyo Limited remains an active registered UK company, and the brand has current listings through a food distributor and a specialist retailer, along with social media accounts that continue to reference the product. That is a reasonable case for the brand still being alive and trading.

What we could not verify is an active, dedicated consumer-facing Yogiyo website taking direct orders the way it may have in its early years. If that matters to you, the safest route today is to buy through the distributor or specialist retailer listings rather than searching for a standalone Yogiyo shop.

What Distribution-Led Survival Looks Like

Not every surviving Den brand looks like a thriving standalone shop with a slick website and a loyal direct customer base. Some, like Yogiyo appears to be today, live on primarily through wholesale and distributor relationships, quietly supplying restaurants and specialist retailers without much of a public-facing marketing presence.

That is not a failure, it is simply a different kind of business model, one that trades visibility for lower overhead. If a brand's product is still on real shelves being bought by real customers, even through channels that are less obvious to a shopper searching online, it is fair to call that still in business.

Common Questions

Did Yogiyo get a deal on Dragons' Den? Yes. Peter Jones invested the full 50,000 pounds asked for, in exchange for 33.3 percent of the company.

Is Yogiyo still selling Korean sauces? The brand appears to still be trading through a UK distributor and specialist Asian food retailers, though we could not confirm an active standalone Yogiyo website.

Which supermarkets stocked Yogiyo after the show? Sainsbury's and Tesco both took on the range shortly after the Den appearance, with Selfridges following.

Who founded Yogiyo? Ben Ansah and Sue Youn founded the company, with Sue Youn's family cooking background in South Korea shaping the sauce recipes.

Where to buy Yogiyo

Still selling as of 3 March 2026. Check today's price and availability.

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See the full Yogiyo deal breakdown and term sheet →