Product Update

Is Bad Brownie Still in Business? (2026 Update)

Is Bad Brownie from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Bad Brownie today.

Dragons' Den IndexUpdated 17 February 20266 min read

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Bad Brownie pitched gourmet-flavoured chocolate brownies to Touker Suleyman in Series 13, and the business has kept growing ever since. If you are wondering whether the brownie brand from the Den is still delivering, the answer is a confident yes.

The Short Answer

Bad Brownie is still in business and, by recent figures, doing well. The company's status with Companies House is listed as active with accounts filed as recently as 2024, and its reported annual revenue reached around 5 million US dollars in 2026. That is a meaningful jump from a small direct-to-consumer brownie operation.

The company still sells direct to customers online and to corporate clients, and it continues to tell the story of its Dragons' Den pitch on its own website, which is usually a sign a founder is proud of how the business has developed since.

The Dragons' Den Pitch

Bad Brownie pitched in Series 13, Episode 14, in the Food & Drink category. Founders Morag Ekanger and Paz Sarmah asked for £60,000 in exchange for 30 percent of the business, pitching a range of gourmet-flavoured chocolate brownies aimed at the gifting and indulgence end of the food market rather than everyday grocery shelves.

It is a crowded category. Brownies and baked treats are an easy product for a home baker to start selling, which makes standing out on flavour, branding and quality genuinely difficult.

The Deal That Got Done

Touker Suleyman backed the pitch, investing the full £60,000 for the 30 percent stake on offer. Suleyman's background is in retail and manufacturing rather than food specifically, but his instincts for margins, supply chains and scaling a direct-to-consumer brand clearly proved useful.

The founders have credited the investment and mentorship with helping them build out both the online direct-to-consumer side of the business and its corporate gifting arm, which now serves companies alongside individual customers.

Building a Genuine Brownie Brand

What separates Bad Brownie from a hobby-turned-business is the scale it has reached: a reported 5 million dollar annual revenue figure in 2026 is a serious number for a company selling a single indulgent food product category. That kind of growth typically requires real investment in production capacity, packaging and marketing, not just word of mouth.

The company has also stayed active in media and promotion around its Dragons' Den story, using the pitch footage and its "welcome to Bad Brownie" messaging as an ongoing part of its brand identity rather than a one-off marketing moment.

The Bottom Line

Bad Brownie pitched in Series 13 for £60,000 at 30 percent, secured the full amount from Touker Suleyman, and grew into a business with roughly 5 million dollars in annual revenue by 2026, still filing active accounts with Companies House.

If you came here to check whether the brownie brand from the Den survived, it did, and it has clearly kept growing well past its television appearance.

Where to buy Bad Brownie

Still selling as of 17 February 2026. Check today's price and availability.

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See the full Bad Brownie deal breakdown and term sheet →