Product Update

Is Barking Bags Still in Business? (2026 Update)

Is Barking Bags from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Barking Bags today.

Dragons' Den IndexUpdated 8 June 20266 min read

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Debbie Greaves pitched a simple, well-built dog walking bag in series 19 and got Sara Davies to bite on camera. What happened after the episode aired is a more complicated story than a straightforward deal-and-done, but the company itself is still very much on its feet.

The short answer

Barking Bags is still trading. The company runs its own website, sells directly to customers, and continues marketing itself as a Den alumnus, all signs of an active business rather than one limping along.

The on-air investment, however, did not close in the end. That is worth knowing if you assumed Sara Davies is still a backer today.

The pitch

Barking Bags, founded by Debbie Greaves and her partner Rob and based near Milton Keynes, pitched a purpose-built bag for dog walking, designed to carry poo bags, treats, toys, and the other bits every dog owner ends up juggling on a walk. The bag can be worn cross-body or around the waist.

They asked the Dragons for £35,000 in exchange for 25 per cent of the business, a modest ask for a physical product with a clear, specific use case and an audience of dog owners who already understand the problem it solves.

The deal, and what happened next

Sara Davies made the offer in the Den, and the founders accepted, walking off set with an agreed £35,000 investment. That was the moment that aired.

According to the founders' own account after the fact, the arrangement did not go the distance. The parties came to what has been described as a mutual understanding not to proceed with the investment once the post-show process played out, which is a polite way of saying the deal that looked done on television never actually closed.

Why that is not unusual

A meaningful share of Den deals fall apart between the handshake and the actual transfer of money, usually during due diligence, when both sides get a proper look at the numbers, the contracts, and each other's expectations outside the pressure of filming. It does not necessarily reflect badly on either party. Sometimes the fit that works on camera does not survive the paperwork.

What matters more for a company like Barking Bags is what happened to the actual business once the investment did not materialise, and on that front the answer is straightforward: it kept going without the Dragon.

Where things stand now

Barking Bags operates its own online shop today, selling multiple colourways and styles of its original dog walking bag, and continues to market itself around its Den appearance even without a completed investment behind it. The product clearly found a market on its own merits.

That is arguably the more interesting outcome. A small independent brand pitched on national television, had its headline deal fall through afterwards, and built a functioning business anyway, funded and run by its founders rather than a Dragon's cheque. Plenty of Den companies with a fully completed investment do not manage that.

The verdict

Barking Bags asked for £35,000 for 25 per cent in series 19 and agreed a deal with Sara Davies on camera, but that investment did not complete after filming. The business is still trading today, selling its dog walking bags directly through its own website, built by its founders rather than by the Dragon whose name is attached to the episode.

Common questions

Did Sara Davies actually invest in Barking Bags? The two sides agreed a deal on camera, but by the founders' own account the investment did not go ahead after the show, and they parted ways by mutual understanding.

Is Barking Bags still owned by its original founders? Yes. Debbie Greaves and her partner Rob continue to run the business themselves, based near Milton Keynes.

What does the Barking Bags product do? It is a purpose-built dog walking bag, worn cross-body or around the waist, designed to carry poo bags, treats, toys, and the other everyday essentials a dog walk requires.

Can you still buy a Barking Bags product? Yes. The company sells directly through its own website in multiple colours and styles.

Barking Bags

Where to buy Barking Bags

Still selling as of 8 June 2026. Check today's price and availability.

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See the full Barking Bags deal breakdown and term sheet →

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