Product Update
Is Be Nosy Ltd Still in Business? (2026 Update)
Is Be Nosy Ltd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Be Nosy Ltd today.
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Be Nosy Ltd pitched Nosy, a wearable air filter designed to fight the effects of air pollution, in Series 18, Episode 7 of Dragons' Den. The short answer is yes, the company is still developing and selling the product, now under the name NosyX.
The Short Answer
Be Nosy Ltd is still active. The company's website, benosy.com, is live, and public reporting on the business describes an ongoing product development process that has taken the original prototype shown on the show through to a more finished device called NosyX.
Founder Carina Cunha has also continued to build out the company's leadership team since the pitch, which is not something a founder typically does with a business that is winding down. Building out a leadership team is an expensive, deliberate investment, and companies quietly heading toward failure tend to shrink their headcount rather than bring on senior operators from established brands.
The Pitch
Carina Cunha brought Be Nosy Ltd into the Den in Series 18, Episode 7, pitching a wearable air filter built to protect against air pollution, an idea she has said was inspired by her own experience of being trapped underground and struggling to breathe. She asked for £50,000 in exchange for 15 percent of the company.
The product was still a prototype at the time of the pitch, and the founder was reportedly running the business alone, which makes what happened next more notable rather than less.
Wearable air pollution filters are a genuinely hard engineering problem: a device has to filter effectively without looking or feeling like medical equipment, since people are far less likely to wear something they find embarrassing in public, no matter how well it works. Cunha's original prototype was pitched explicitly as a stylish alternative to a conventional pollution mask, which is what gave the concept its commercial appeal beyond a niche health product.
The Deal
Despite an unfinished product and a one-person team, Be Nosy Ltd secured two offers in the Den, from Touker Suleyman and Tej Lalvani. Getting competing offers from two dragons on an early-stage hardware prototype is a strong outcome, and it points to the panel seeing real potential in both the product and the founder.
Wearable health and wellness hardware is a difficult category to execute well, since it requires both product engineering and a level of medical or safety credibility that most first-time founders do not walk in with.
Getting Touker Suleyman and Tej Lalvani to compete for a stake also mattered for reasons beyond the money. Suleyman's manufacturing and retail background and Lalvani's experience scaling a consumer health brand of his own gave Cunha access to two very different kinds of operational expertise, either of which could plausibly help take a hardware prototype to market.
What Happened After the Cameras Stopped
Be Nosy Ltd has continued developing its product since the pitch, finalising the design of NosyX, which uses a patented magnetic attachment system and a nasal dilator to improve fit and airflow over the original prototype. The company has also brought on experienced operators, including a former production director and board member from Ted Baker and a co-founder of Fashion Swipe, to strengthen its leadership team.
The business was also accepted into the SIGHT programme, a research initiative led by respiratory specialists at the University of Portsmouth, which suggests the company has kept building credibility with health and science partners well beyond its television appearance. Partnering with academic respiratory researchers rather than relying purely on marketing claims is a meaningful step for a wearable health product, since it points toward the kind of evidence base that can support real medical or safety claims down the line.
Where Things Stand Now
Be Nosy Ltd pitched in Series 18, Episode 7, asked for £50,000 for 15 percent, and secured competing offers from Touker Suleyman and Tej Lalvani. Since then, the company has moved its wearable air filter from prototype to a more finished product, NosyX, and built out its team and research partnerships.
If you came here wondering whether the air pollution mask company from the Den survived, it did, and by the evidence available it has kept developing the product rather than sitting still since the pitch aired, moving from a rough prototype toward a more credible, research-backed device.
Where to buy Be Nosy Ltd
Still selling as of 5 June 2026. Check today's price and availability.
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See the full Be Nosy Ltd deal breakdown and term sheet →
