Product Update

Is Bellybambino Still in Business? (2026 Update)

Is Bellybambino from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Bellybambino today.

Dragons' Den IndexUpdated 20 June 20266 min read

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Bellybambino pitched handwoven wicker storage baskets for children's rooms, the kind of simple, well-made product that tends to do well once people see it in person. If you are checking whether it is still around, the short answer is yes, though the road there was not a straight line from the Den to today.

The Short Answer

Bellybambino is still selling. The official website remains active with a full shopping section, including large lion baskets, unicorn baskets and a range of smaller seagrass storage pieces for children's rooms. There is no Amazon listing, the direct site is the place to shop.

Worth being upfront about, though: the business changed hands after the Den appearance. It continues to trade, but under new ownership rather than the founders who pitched it.

The Pitch

Founders Helen and Mark brought Bellybambino to the Den in series 20, episode 13, pitching in the Kids & Education category. The product is a range of handwoven seagrass storage baskets designed for children's bedrooms and playrooms, styled as animals and characters kids would actually want in their room rather than a plain functional bin.

The founders asked for £60,000 in exchange for 40 percent of the business, a large equity stake to offer for the size of the raise, which usually signals a founder prioritising the cash and the retail relationships a Dragon could bring over holding onto ownership.

The Deal

Reporting on the outcome is consistent on one point: the investment did not proceed after filming. Whatever was discussed or agreed on camera did not convert into a completed deal, which happens more often in the Den than the on-air handshake suggests, since every agreement is subject to due diligence once the cameras stop rolling.

Instead of pursuing outside investment, the founders sold the business outright in October 2023. That is a different kind of exit to a Dragons' Den deal falling through and the company folding, the founders found a buyer who wanted to keep it running rather than winding it down.

What Happened After the Show

Under its new ownership, Bellybambino has kept the brand, the product range and the pricing broadly consistent with what the original founders built, still selling handwoven baskets from roughly £23.99 for smaller sizes up to around £69.99 for the extra-large lion basket. The website continues to operate as an active online shop rather than a dormant page left up for old customers to stumble across.

A change of ownership is not the same as a business failing. In this case, it reads more like the founders deciding an outright sale suited them better than taking on investor terms, and a new owner seeing enough value in the brand and product to keep it trading.

This is also a useful example of why still selling and got a deal are two separate questions on this site. Bellybambino answers the first one clearly, yes, but the second is more complicated, an on-air discussion that, by the available public reporting, did not convert into completed investment. Both things can be true of the same company at once, and it is worth reading pitch outcomes with that distinction in mind rather than assuming every on-screen handshake became a signed cheque.

Where Things Stand Now

Bellybambino pitched in series 20 out of the Kids & Education category, asked for £60,000 for 40 percent, and the on-air discussion did not turn into a completed investment. The founders sold the business in October 2023, and it continues to trade under new ownership today.

If you came here to check whether the baskets are still around, they are. The company is not the one the original founders still run, but the product, the brand and the online shop are all still live.

Common Questions

Is Bellybambino still in business? Yes, though under new ownership. The founders sold the business in October 2023, and it continues to trade with the same product range.

Did Bellybambino get a deal on Dragons' Den? Available reporting indicates the on-air discussion, around a £60,000 ask, did not turn into a completed investment once filming ended.

Can you still buy Bellybambino baskets? Yes, directly through the company's own website, with prices ranging from around £23.99 for smaller baskets up to around £69.99 for the extra-large lion basket.

Where to buy Bellybambino

Still selling as of 20 June 2026. Check today's price and availability.

Check price on Amazon

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See the full Bellybambino deal breakdown and term sheet →