Product Update

Is Brizi Still in Business? (2026 Update)

Is Brizi from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Brizi today.

Dragons' Den IndexUpdated 10 July 20266 min read

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Brizi pitched a device for prams and strollers designed to cut the amount of air pollution a baby breathes in on a walk. The idea drew interest from every Dragon in the room, which does not happen often. Whether the company is still trading today, though, is genuinely hard to pin down.

The Short Answer

We cannot confirm with confidence that Brizi is currently trading in 2026. The most recent detailed coverage we could find dates from around 2023, when the company was still discussing ongoing research and product development. There is no clear, recent evidence of an active storefront or fresh news either confirming the business is still selling or reporting that it has closed.

That puts Brizi in genuinely uncertain territory rather than a clean yes or no. Rather than guess, we are laying out what is known and flagging what is not.

The Pitch

Founders Yosi Romano and Ziv Leinwand, two Israeli inventors, brought Brizi to the Den in Series 16, Episode 1. The product was a cushion-shaped device that clips onto a pram or stroller, filtering the air around a baby's head and cutting exposure to traffic pollution, reportedly by up to 80 percent in independent field tests.

The pitch landed with all five Dragons interested, a rare moment on the show. The founders had asked for £125,000 in exchange for 25 percent of the business.

The Deal

Touker Suleyman won the deal, backing the full £125,000 ask for 25 percent equity. Getting a unanimous room of interested investors down to one decisive backer is itself a sign of a genuinely strong pitch, since the founders had the luxury of choosing rather than settling.

By some accounts, Suleyman went further after the cameras stopped rolling, increasing his commitment and the funding available to the company well beyond the original on-air figure, taking a larger stake in the process. That kind of post-deal top-up, if accurate, points to a Dragon who saw real conviction in the product rather than a one-off TV moment.

Air pollution around pushchair height is a real and reasonably well-documented problem. Exhaust fumes and particulate matter tend to concentrate lower to the ground, close to where a baby in a pram actually sits, which is part of what made the pitch land with a panel that does not often get moved by a pure hardware safety product. It is a rare category where a Dragon with young grandchildren, or simply an awareness of urban air quality data, can immediately grasp both the problem and the addressable market.

What We Could Verify, and What We Could Not

Independent testing supported the core claim behind the product. Research involving academic air quality testing found that the device meaningfully reduced fine particle concentration inside prams, particularly around traffic and idling vehicles, which is a genuinely useful, evidence-backed result for a consumer safety product.

What we could not find is anything definitive from the past two to three years confirming ongoing sales, a live storefront, or, alternatively, news of the company winding down. Hardware start-ups solving a real but niche problem like this one often go quiet in the press between funding rounds or product iterations without that silence meaning the business has failed.

It is worth being explicit about why we are not rounding this up to a confident yes. A wearable or pram-mounted hardware device is expensive to manufacture, certify, and ship at scale, and plenty of well-tested, well-reviewed hardware start-ups quietly stall at that stage even after strong pilot data and enthusiastic press coverage. Without a current storefront or recent sales confirmation to point to, presenting this one as a confirmed ongoing business would be getting ahead of the evidence.

Where Things Stand Now

Brizi pitched in Series 16 for £125,000 at 25 percent, and closed with Touker Suleyman, with some reporting of a larger follow-on investment after the show aired.

As for whether the company is still trading today, the honest answer is that we cannot verify it either way with confidence based on current, dated evidence. If you are considering the product, we would recommend checking directly with Brizi's own channels before assuming either outcome, since the last solid coverage available to us is now several years old.

Where to buy Brizi

Still selling as of 10 July 2026. Check today's price and availability.

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See the full Brizi deal breakdown and term sheet →