Product Update

Is Huxley Hound Still in Business? (2026 Update)

Is Huxley Hound from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Huxley Hound today.

Dragons' Den IndexUpdated 15 May 20266 min read

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Huxley Hound pitched a simple, likeable idea, single-ingredient, organic vegetable treats for dogs, made from traceable carrots, sweet potato, beetroot, and parsnip. It landed a deal on the show. It did not, unfortunately, go on to become one of the Den's long-term survival stories.

The Short Answer

Huxley Hound is no longer in business. Companies House records show the company was dissolved in 2022, and its former website domain has since been taken over by an entirely unrelated site with no connection to dog treats. Its social media accounts remain visible online as an archive of what the brand once was, but there is no evidence of it currently trading or fulfilling orders.

The Pitch

Huxley Hound appeared in series 15, episode 2, in the Pet Products category. Founders Mike and Zena Dean asked for £50,000 in exchange for 15 percent of the business, pitching their Better Than Raw range of dehydrated vegetable treats, which carried both Vegan Society and Vegetarian Society trademarks.

The pitch drew genuine interest from the panel. Reporting from the time describes both Jenny Campbell and Tej Lalvani offering to invest, with the founders ultimately accepting Jenny Campbell's £50,000 offer, matching the equity terms they had walked in asking for.

What Happened After

In the years following the show, Huxley Hound followed up with new packaging and continued building out its range, with treats sold through its own site and a growing list of independent pet stores and health food retailers. For a while, the business looked to be doing exactly what a good post-Den pitch is supposed to do.

That trajectory did not hold. Companies House records show the company was dissolved in 2022, roughly five years after the episode aired. Pet treats is a tough, low-margin category to compete in against much larger established brands, and a formal dissolution is a clear, unambiguous marker that the business stopped trading, distinct from cases where a company simply goes quiet online while still operating.

Why This One Is Worth Being Direct About

Not every Dragons' Den pitch that secures a deal survives, and it does nobody any favours to pretend otherwise. Huxley Hound got the investment, got the retail listings, and still did not make it past the mid-2020s as a going concern. That is the honest outcome here, and founders Mike and Zena Dean deserve the same respect for having tried and built something real as any business that happened to last longer.

Pet treats sits in a category with relatively low barriers to entry but very high customer acquisition costs, since larger, well-funded brands can outspend a small independent on marketing while matching most of the same natural, single-ingredient claims. That combination has ended plenty of promising small pet food brands, not just this one.

It is also a useful reminder for anyone reading a Dragons' Den success story mid-way through, five years after an episode aired, and assuming the trajectory only ever points upward. Businesses can grow for years, land good retail listings, and still eventually run out of runway, which is exactly what the Companies House dissolution record here suggests happened.

None of that erases what the founders built along the way. New packaging, a growing list of independent stockists, and genuine backing from a Dragon are real achievements on their own, even if the business ultimately did not clear the much harder bar of surviving indefinitely in a crowded, low-margin market.

Common Questions

Is Huxley Hound still in business? No. Companies House records show the company was dissolved in 2022, and its former website domain now belongs to an unrelated site.

Did Huxley Hound get a deal on Dragons' Den? Yes. Jenny Campbell backed the business with the full £50,000 the founders asked for, in exchange for 15 percent equity.

What happened to Huxley Hound after the show? The company followed up with new packaging and expanded into more independent pet stores before being dissolved roughly five years after the episode aired.

What did Huxley Hound sell? Organic, single-ingredient vegetable dog treats made from carrots, sweet potato, beetroot, and parsnip, marketed under the Better Than Raw name.

Where Things Stand Now

To recap: Huxley Hound pitched in series 15 asking for £50,000 for 15 percent, secured backing from Jenny Campbell on the show, and grew its retail footprint in the years that followed, before the company was formally dissolved in 2022.

If you are looking to buy Huxley Hound treats today, you will not find an active storefront. The brand's Dragons' Den moment and its retail expansion afterward are real, well-documented parts of its history, but the company itself is no longer trading.

Where to buy Huxley Hound

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See the full Huxley Hound deal breakdown and term sheet →