Product Update

Is Kiddi Whizz Still in Business? (2026 Update)

Is Kiddi Whizz from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Kiddi Whizz today.

Dragons' Den IndexUpdated 17 June 20266 min read

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Kiddi Whizz pitched a genuinely odd little product on Dragons' Den, a handheld toilet for children that folds down small enough to live in a changing bag, and walked out with a deal. If you have been searching for it since, wondering whether it survived past the episode, the short answer is yes. Kiddi Whizz is still trading.

The Short Answer

Kiddi Whizz, sold under the product name The Whizzer, is still in business and still selling. The company runs its own website, where it now offers a kids' version, a bigger version for older children and adults, and an XL model. There is no Amazon listing, so the direct site is the place to buy.

For a niche parenting product that had its television moment back in series 20, still operating its own storefront years later is a solid sign of life.

The Pitch

Founder Zoë Chapman brought The Whizzer to the Den in series 20, episode 7, pitching it in the Kids & Education category. The idea is simple: a compact, leak-proof handheld toilet that assembles in seconds, useful for potty-training toddlers on long car journeys or days out with no loo in sight, and fitted with a detachable privacy shield to suit both boys and girls.

Chapman asked for £50,000 in exchange for 25 percent of the business. That is a generous slice of equity to offer for a relatively modest raise, which tends to happen when a founder wants the money more than they want to hold onto every point of ownership.

The Deal

The pitch landed. Reporting on the episode at the time describes two Dragons splitting the investment, each putting in £25,000 for a 12.5 percent stake, which adds up to the full £50,000 ask at the full 25 percent on the table. Whatever the exact split behind the scenes, the headline outcome was a completed deal at the numbers Chapman walked in asking for.

Landing two backers on one pitch is not the norm. It usually means the room saw both a product with a clear, relatable problem to solve and a founder who could talk numbers as confidently as she talked parenting pain points.

What Happened After the Show

The Whizzer's story after Dragons' Den is the more interesting part. The company leaned into the exposure, expanding its product range beyond the original toddler model to cover older kids and adults, a sign the founder saw a bigger market than potty training alone. Retail support work and growth case studies published since the airing point to a business that used the platform to scale rather than one that cashed the cheque and stalled.

The brand has also talked publicly about plans to move into physical retail, which is the kind of expansion a company only chases when direct sales are healthy enough to fund the next step.

Growth documentation around the business, including case studies focused on digital marketing and search visibility, points to a company that treats the Dragons' Den appearance as one growth channel among several rather than its entire marketing strategy. That is often the real difference between a brand that fades a year after its episode airs and one that is still selling years on, the ability to keep finding new customers once the television bump wears off.

Where Things Stand Now

Kiddi Whizz pitched in series 20 out of the Kids & Education category, asked for £50,000 for 25 percent, and closed a deal at those terms. Today, the verdict is straightforward: the company is still trading, sells directly through its own website under the Whizzer name, and has broadened its range since the appearance.

If you came here to check whether this one made it, it did. The Whizzer is still on sale, still solving the same slightly awkward, very relatable problem it pitched with, and still running its own shop rather than relying on a marketplace listing to keep the lights on.

Common Questions

Is Kiddi Whizz still in business in 2026? Yes. The company still sells The Whizzer through its own website and has expanded the range since it appeared on the show.

Who invested in Kiddi Whizz on Dragons' Den? Reporting on the episode has Sara Davies and Steven Bartlett each investing £25,000 for a 12.5 percent stake, matching the £50,000 for 25 percent the founder asked for.

Can you buy The Whizzer on Amazon? No. It is sold exclusively through the official kiddiwhizz.com website rather than through Amazon.

Where to buy Kiddi Whizz

Still selling as of 17 June 2026. Check today's price and availability.

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See the full Kiddi Whizz deal breakdown and term sheet →