Product Update

Is Kiddimoto Still in Business? (2026 Update)

Is Kiddimoto from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Kiddimoto today.

Dragons' Den IndexUpdated 20 April 20266 min read

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Kiddimoto built one of the best-known children's balance bike brands to come out of the Den, complete with licensed designs and international distribution. For most of its life after the pitch it was a genuine success story. That changed in 2023, and the picture today is more complicated than a simple yes or no.

The Short Answer

Kiddimoto Ltd, the company behind the brand, appointed a liquidator in May 2023 and ceased operating as a going concern. That is the clearest fact available. At the same time, a website at kiddimoto.com and product listings on marketplaces including Amazon still appear online in 2026, which muddies the picture, it is not clear from public information whether that reflects a new owner having picked up the brand out of liquidation, residual stock being sold through, or simply pages that have not been taken down.

Given that, the honest answer is that the original company is confirmed closed, and whatever is currently visible online should not be assumed to be the same operating business that pitched in the Den.

The Pitch

Kiddimoto came into Series 9, Episode 7 asking for £75,000 in exchange for 30 percent of the business, pitching children's balance bikes, the pedal-free bikes that teach toddlers to balance before they move on to pedals, at a point when the category was still relatively new to the mainstream UK market.

Balance bikes were still a relatively niche category in the UK at the time of the pitch, most parents defaulted straight to bikes with stabilisers, so backing a company built entirely around the pedal-free format was a genuine bet on a shift in how small children learn to ride.

The Deal

The company secured backing in the Den, with reporting naming Duncan Bannatyne and Hilary Devey as involved in the investment. We do not have confirmed final terms precise enough to state alongside the recorded ask of £75,000 for 30 percent, so we are presenting the ask as the reliable figure rather than guessing at the exact closed deal.

It is genuinely rare for a Dragons' Den business to build the kind of licensing relationships Kiddimoto secured, tying a product to established characters and franchises requires both capital and a level of brand trust that most small start-ups never reach, which is part of why the eventual liquidation is a notable loss rather than an unsurprising one.

A Long Run Before the Fall

It is worth being fair to the business here, whatever happened in 2023, Kiddimoto had a genuinely long and successful run before that. The brand became known for officially licensed balance bikes, tying its bikes to recognisable characters and franchises, and built distribution well beyond the UK, including a presence on Amazon's US storefront.

That kind of longevity and licensing reach is not something a struggling company usually achieves. Something changed closer to 2023 that pushed the business into liquidation, and public reporting does not spell out the specific cause in detail.

Balance bike sales generally also became a far more crowded category over the years after the pitch, with major toy retailers and low-cost manufacturers all entering the space, which may have squeezed the margins Kiddimoto needed to keep a licensing-heavy business model running at the scale it had reached.

Where Things Stand Now

Here is the recap. Kiddimoto pitched children's balance bikes in Series 9, asked for £75,000 for 30 percent, and built a genuinely successful licensed-bike brand over the following decade.

Kiddimoto Ltd went into liquidation in May 2023. If you see the brand for sale online in 2026, treat it with some caution, it is not clear who, if anyone, is currently operating behind that storefront, and we would not assume it is the same company that appeared on the show.

Common Questions

Did Kiddimoto get a deal on Dragons' Den? The company secured backing in Series 9, Episode 7, with Duncan Bannatyne and Hilary Devey reported as involved, against an ask of £75,000 for 30 percent.

Is Kiddimoto still trading? Kiddimoto Ltd appointed a liquidator in May 2023. A website and marketplace listings under the Kiddimoto name still appear online in 2026, but it is not clear from public information who, if anyone, currently operates behind them.

What was Kiddimoto known for? Officially licensed children's balance bikes, tying the product to recognisable characters and franchises, sold through the brand's own site and international marketplaces including Amazon.

Where to buy Kiddimoto

Still selling as of 20 April 2026. Check today's price and availability.

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See the full Kiddimoto deal breakdown and term sheet →