Product Update

Is Kidsflush Still in Business? (2026 Update)

Is Kidsflush from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Kidsflush today.

Dragons' Den IndexUpdated 11 May 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Kidsflush pitched a musical flushing button aimed at making toilet training easier for children in series 14, asking for £40,000 for 40 percent of the business, and closed the deal with Touker Suleyman at exactly those terms. Years on, the product is still selling steadily, helped by a genuinely simple pitch: make the toilet fun, and children will actually want to use it.

The Short Answer

Yes, Kidsflush is still in business. The company runs an active website and continues to sell on Amazon UK, where the product has built up a long run of customer reviews, including from parents using it for toilet training and from carers using it to help people with mobility challenges press a standard flush more easily. That mix of use cases has clearly given the product a longer commercial life than a single-purpose toy.

The Pitch in the Den

Founder Jamie Lawlor, an Irish entrepreneur, pitched Kidsflush in series 14, episode 7. The product is a raised, oversized button that fits over an existing toilet flush mechanism, making it far easier for a small child's hand to press than the standard small chrome button most toilets use. Press it, and it also plays a short musical fanfare, turning what can be a genuinely stressful part of toilet training into something closer to a small reward.

He asked for £40,000 for 40 percent of the business. It is a simple, low-tech product, but simple products with a clear, relatable problem behind them, in this case every parent's toilet-training frustration, tend to do well in the Den precisely because the Dragons do not need a long explanation to understand the appeal.

The Deal

Touker Suleyman offered £40,000 for 40 percent, matching the ask exactly, and Lawlor accepted. Suleyman has backed a run of practical, mass-market consumer products across his time in the Den, and a simple household accessory with a clear parent audience and a straightforward manufacturing process fits that pattern well.

A Product With Two Audiences

What has kept Kidsflush selling longer than a typical novelty toy is that it turned out to serve two different groups. It works as intended for toddlers being toilet trained, giving them a bigger target and a fun sound as encouragement. It has also found a second audience among carers and family members supporting elderly or disabled people who struggle with the small, stiff buttons on a standard toilet flush, where the larger surface area and lower required pressure make a genuine practical difference.

That second use case, mobility support rather than toilet training, has shown up repeatedly in customer reviews, and it has effectively doubled the size of the addressable market for what started as a children's product.

Where to Buy It Today

Kidsflush is sold directly through its own website, kidsflush.com, which remains active and functional, and through an Amazon UK listing that carries a substantial run of customer reviews accumulated over several years. The product includes a simple switch to turn the musical sound on or off, which matters for the mobility-support customers who want the practical button without the fanfare.

Having both a direct site and an active Amazon listing running in parallel this many years after the original pitch is a solid indicator of steady, ongoing demand rather than a business coasting on old stock.

Why Simple Household Products Tend to Last

Kidsflush is not a product that needs to be reinvented every year. Toilets do not change much, toilet training remains a constant challenge for every new generation of parents, and the core problem the button solves has not gone away or been solved better by a rival product. That kind of stability is genuinely valuable for a small manufacturer, because it means the same tooling and supply chain set up around the original launch can keep serving demand indefinitely without expensive redesigns.

It also helps that the product installs without any plumbing work or tools, fitting over an existing flush button rather than replacing it, which keeps the barrier to purchase low for a parent who just wants to solve a specific problem quickly.

Where Things Stand Now

To recap: Kidsflush asked for £40,000 for 40 percent in series 14, and Touker Suleyman backed the pitch at those exact terms. The product is still actively sold today, both directly and through Amazon UK, and has broadened its appeal beyond toilet training to include mobility support for elderly and disabled users.

If you are wondering whether you can still buy the musical flush button from the Den, the answer is yes, and it appears to be selling as well now as it ever has.

Where to buy Kidsflush

Still selling as of 11 May 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Kidsflush deal breakdown and term sheet →