Product Update

Is Look After My Bills Still in Business? (2026 Update)

Is Look After My Bills from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Look After My Bills today.

Dragons' Den IndexUpdated 10 July 20266 min read

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Look After My Bills is one of the fastest, cleanest exits in Dragons' Den history, a business that pitched, got funded, and sold for millions inside a single year. But the question this page is meant to answer is whether the service is still running today, and the honest answer, based on the evidence, is no, it has wound down.

The Short Answer

Look After My Bills is no longer operating as a live service. New customers cannot sign up, and existing users are no longer being automatically switched between energy suppliers. The business quietly stopped functioning after the free energy switching model it was built on stopped working in the UK market.

That is a different outcome from most of the failure stories on this list, though. This was not a company that ran out of money or folded under pressure. It was sold for a large sum shortly after its pitch, and the eventual wind-down happened years later, driven by a change in the energy market itself rather than by the underlying business failing on its own terms.

The Pitch

Founders Will Hodson and Henry de Zoete brought Look After My Bills to the Den in Series 16, Episode 2. The service offered something genuinely useful at the time: an automatic switching tool that moved customers onto cheaper energy tariffs whenever their existing deal ended, without the customer having to lift a finger.

The founders originally asked for £90,000 in exchange for just 1 percent of the company, before the terms shifted during the pitch itself, ultimately asking for £120,000 for a slightly larger 3 percent stake.

The Deal

Jenny Campbell and Tej Lalvani backed the pitch, investing the full £120,000 for the 3 percent equity stake, even though reports suggest all five Dragons in the room were interested in the business. Deborah Meaden reportedly said at the time that anything disrupting the energy industry had to be a good thing, capturing the general mood in the room.

A 3 percent stake for £120,000 implied a company valuation of around £4 million, a confident number for a business that was still relatively young, but one that would prove to be a significant underestimate of where the company was headed next.

The founders' willingness to shift their ask mid-pitch, from £90,000 for 1 percent to £120,000 for 3 percent, is itself worth noting. It suggests they read the room correctly and recognised the Dragons wanted a bigger slice of a business they clearly believed in, and adjusted on the spot rather than walking away from a deal that was still very much on the table.

What Happened After the Cameras Stopped

Look After My Bills grew fast. The company amassed more than 200,000 customers in a short window, building real scale on the strength of a simple, genuinely useful pitch: switch me automatically, and never let me overpay again.

Just ten months after appearing on the show, the company was sold to GoCompare's parent, GoCo Group, in a deal reportedly worth up to £12.5 million. That is one of the quickest and most lucrative Dragons' Den outcomes on record, a huge win for the founders and for the two Dragons who backed the pitch.

For a while after the sale, the service continued operating under GoCompare's ownership, integrated into the group's broader automatic switching offering. But the free-switching model the whole business depended on relied on there being plenty of genuinely cheap, competing energy tariffs to switch customers into. From 2021 onward, price caps, supplier collapses, and thin margins across the UK energy market made that model far less viable, and the service was eventually wound down.

Where Things Stand Now

Look After My Bills pitched in Series 16 for £120,000 at 3 percent, and closed that amount with Jenny Campbell and Tej Lalvani, before selling to GoCompare's parent company for up to £12.5 million just ten months later.

As for whether it is still trading today, it is not. The service stopped taking new sign-ups and stopped switching existing customers once the UK energy market changed underneath it. This is a genuinely unusual case: a company whose Dragons' Den story was an outright commercial triumph, and whose eventual closure years later had nothing to do with the pitch, the deal, or the founders, and everything to do with a market that simply stopped supporting the business model it was built on.

Where to buy Look After My Bills

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See the full Look After My Bills deal breakdown and term sheet →