Product Update
Is Lovebomb Cushions Ltd Still in Business? (2026 Update)
Is Lovebomb Cushions Ltd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Lovebomb Cushions Ltd today.
As an Amazon Associate I earn from qualifying purchases.
Lovebomb Cushions pitched its novelty emoji plush cushions in series 15 of Dragons' Den and secured a joint deal with Tej Lalvani and Jenny Campbell. It is one of the shorter stories in our index. The company was dissolved a little over a year after the episode aired, and the record on this one is unambiguous.
The Short Answer
Lovebomb Cushions Ltd is not still in business. The company was formally dissolved on 10 December 2018, roughly a year after its Dragons' Den appearance. This directly contradicts a still selling status recorded elsewhere in our index, and we want to be clear about that rather than let an outdated flag stand. The evidence on this one is straightforward: the company no longer exists as a trading entity.
The Dragons' Den Pitch
The founder pitched Lovebomb Cushions in series 15, episode 4, presenting a range of novelty plush cushions shaped like popular emoji designs, a product built to ride the wave of emoji culture that was dominating messaging apps and merchandise alike at the time.
The pitch asked for 80,000 pounds in exchange for 30 percent of the business. Novelty consumer goods pitches like this one tend to live or die on whether the Dragons believe the trend has staying power beyond the initial buzz, and emoji products in particular carried real risk of feeling dated within a couple of years.
The Deal That Got Done
Tej Lalvani and Jenny Campbell jointly backed the pitch, investing the full 80,000 pounds asked for the 30 percent on offer. Lalvani built his career in the vitamins and supplements trade before joining the panel, and Campbell brought a background in consumer finance and retail banking. Neither is an obvious specialist in novelty homeware, but a strong personal pitch and a genuinely eye catching product were enough to bring two investors to the table together.
Getting two Dragons to split a deal usually reads as a vote of confidence in the room. What it does not guarantee is what happens once the cameras are gone and the product has to survive on its own in a genuinely difficult retail category.
Why It Did Not Last
The company folded quickly. Public filings show the director filed for dissolution on 10 December 2018, and the business stands formally dissolved as of that date. Attempts to build the brand out in the months following the broadcast did not succeed in keeping the company solvent through its next fiscal year.
Novelty product categories are unforgiving. A trend driven item needs either a fast, well funded retail push while interest is at its peak, or a pivot into a more durable niche before the initial wave passes. Lovebomb Cushions did not manage either before the company's finances gave out.
It is worth noting that a Dragons' Den deal, even one backed by two investors, is not a guarantee of survival. The panel's job is to judge whether a product and founder look investable in the room, not to underwrite every business against every future retail headwind. Emoji themed merchandise in particular faced a crowded market by the time Lovebomb launched at scale, with far larger manufacturers able to produce similar novelty items more cheaply.
Common Questions
When exactly did Lovebomb Cushions close? Companies House filings show the company was dissolved on 10 December 2018, roughly fourteen months after the series 15 episode aired.
Can I still buy Lovebomb Cushions products anywhere? There is no active company behind the brand, so any listing claiming to sell current Lovebomb Cushions stock should be treated with caution. Any remaining stock in circulation would be old inventory rather than an ongoing operation.
The Bottom Line
Lovebomb Cushions Ltd pitched in series 15 for 80,000 pounds at 30 percent, got the full amount jointly from Tej Lalvani and Jenny Campbell on those terms, and was dissolved on 10 December 2018, just over a year later. This is a case where the Dragons' Den handshake did not translate into a lasting business, and any listing that shows this company as still selling is out of date. If you are looking to buy Lovebomb Cushions today, you will not find an active company behind the brand.
Where to buy Lovebomb Cushions Ltd
Still selling as of 25 January 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Lovebomb Cushions Ltd deal breakdown and term sheet →
