Product Update
Is Nit Not Still in Business? (2026 Update)
Is Nit Not from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Nit Not today.
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Nit Not is Eileen Hutchinson's head lice treatment and comb system, pitched in series 18 with the kind of relatable, slightly squirm-inducing subject matter that tends to make for memorable Den television. It is still on shelves in 2026.
The Short Answer
NitNOT is still in business. The brand's own website carries a recent copyright date, and the products, both the treatment lotion and the precision metal nit comb, are available through multiple retailers including Amazon UK.
Our own record lists no confirmed Amazon listing at the time of writing, so treat this as a case where the company's direct site is the safest starting point, with third-party retailers as a secondary option worth checking separately.
A hygiene product like this tends to get restocked and relisted often across smaller resellers, so a single missing marketplace link should not be read as evidence the brand has stopped trading, especially when its own site is clearly still live and current.
The Pitch
Nit Not pitched in series 18, episode 6. Eileen Hutchinson, from Hemel Hempstead, brought a nit and head lice treatment system built around an eco-friendly, ethical formula, positioning it as the first certified eco-friendly product of its kind on the market. She asked for £40,000 in exchange for 30 per cent of the business.
Every parent in the audience has lived through a nit outbreak at some point, which gives this kind of pitch an unusually direct emotional hook, and Hutchinson's account of the family experience behind the product landed with the panel.
Head lice treatment is also a category that has long relied on harsh chemical formulas, so a genuinely eco-friendly alternative gave the pitch a clear point of difference against the products already sitting on pharmacy shelves, rather than just being another me-too comb.
The Deal
Tej Lalvani invested the full £40,000 for the 30 per cent on offer. Lalvani built his own business, Vitabiotics, in the health and personal care space, which makes a health and hygiene product a natural fit for his side of the panel.
The equity stayed at the level asked, no renegotiation, a fair reflection of a founder who came in with a clear number and a product that had already proven itself with real customers.
What Happened After
NitNOT has expanded its retail footprint since the episode aired, with the treatment lotion and the metal nit comb both showing up across multiple UK and international sellers, and continued marketing around the Dragons' Den endorsement in its own packaging and listings.
For a hygiene product built on repeat, need-driven purchases rather than one-off novelty appeal, staying stocked and visible years after a single TV appearance is a genuinely good sign. Head lice do not go away, and neither, it seems, has the company built to treat them.
The brand has also leaned into its eco-friendly positioning as a long-term differentiator rather than a launch gimmick, which matters in a category where parents increasingly compare formulas before buying, not just price and packaging.
Common Questions
Is NitNOT still in business? Yes. The brand's website carries a recent copyright date and both the treatment lotion and comb are still available across multiple retailers.
Who invested in Nit Not on Dragons' Den? Tej Lalvani, founder of Vitabiotics, who put up the full £40,000 asked for a 30 per cent stake.
Where can you buy NitNOT products now? Through the brand's own website and via UK retailers including Amazon, though buyers should always verify a listing is the genuine current version before ordering.
Where Things Stand Now
Nit Not pitched in series 18 for £40,000 and 30 per cent, and Tej Lalvani backed it in full. The brand is still selling today, with an active website and wide retail availability across the UK and beyond.
This is a straightforward still-in-business verdict. If you need one, the NitNOT range is not hard to find.
A niche, need-driven hygiene product rarely makes headlines years after its launch, but that quiet, unglamorous consistency, still on shelves, still solving the same problem for parents, is precisely what a healthy small consumer brand looks like from the outside.
It is also worth remembering that a founder building a genuinely useful product around a personal problem, in this case a family's own experience with lice, tends to keep improving it long after the initial burst of publicity fades, because the motivation was never just the TV moment in the first place.
Where to buy Nit Not
Still selling as of 24 March 2026. Check today's price and availability.
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See the full Nit Not deal breakdown and term sheet →
