Product Update
Is Offblak Still in Business? (2026 Update)
Is Offblak from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Offblak today.
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Flavoured tea is a category with no shortage of competitors, from supermarket own brands to long established heritage names. OFFBLAK has managed to carve out real shelf space in that crowd. If you are wondering whether the brand from Dragons' Den is still trading, the short answer is yes, and it has expanded well beyond the UK.
The Short Answer
OFFBLAK is still in business. The company sells its flavoured tea ranges and gift sets through its own website, offblak.com, and through UK retailers including Holland & Barrett, alongside international distribution that reaches Russia, China, South Korea and the Philippines. It does not currently sell through Amazon.
For a tea brand pitched on national television, that kind of international retail footprint years later is a meaningful sign of genuine commercial traction rather than a short lived post broadcast bump.
The Pitch
OFFBLAK appeared in series 18, episode 1, pitching a flavoured tea delivery service built around bold blends rather than the traditional builder's tea most UK households default to. The founders positioned the brand around wellness and lifestyle rather than treating tea as a commodity product.
They asked for £70,000 in exchange for 10 percent of the company, valuing the business at £700,000.
Tea is one of the most saturated grocery categories in the UK, dominated by a handful of long established heritage brands, which made the founders' wellness-led, flavour-forward positioning a deliberate attempt to compete on differentiation rather than trying to out-market brands with decades of shelf presence.
The Deal
Peter Jones agreed to invest the full £70,000 for the 10 percent on offer, matching the founders' ask exactly. Jones has openly talked up big ambitions for the brand since the deal, at one point suggesting he believed the company could eventually be built into a business worth substantially more than its Dragons' Den valuation.
A tea brand with a wellness angle and a founder team willing to push into gifting and subscription formats gave Jones a product that could sit in multiple retail contexts, not just the tea aisle.
The founders' decision to hold onto 90 percent of the company by asking for a relatively small slice of equity has also meant they have kept significant control over how the brand develops as it scales internationally, rather than having to answer to a majority shareholder on every new market decision.
Growth Since the Den
OFFBLAK has expanded steadily since its pitch, moving from a UK only online brand into international retail. The tea now sells in markets as varied as Russia, through retailers like Azbuka Vkusa, and across parts of Asia, alongside its UK presence in Holland & Barrett stores.
That international spread, built on top of a strong direct to consumer website with ongoing subscription options, suggests the brand has managed the harder second phase of growth that many Dragons' Den food and drink pitches never reach.
Expanding into international retail, rather than staying focused purely on the UK market, is a step relatively few Dragons' Den food and drink brands manage to take, since it requires new supply chain relationships, local regulatory compliance and often a different approach to packaging and marketing for each market.
Where Things Stand Now
To recap: OFFBLAK pitched in series 18 asking for £70,000 for 10 percent, and Peter Jones backed the ask in full.
The company is still trading today, selling through its own site, UK retail including Holland & Barrett, and international distribution across several countries.
If you came here to check whether OFFBLAK survived, it did, and it has grown considerably past its original UK footprint.
Peter Jones has backed a wide range of consumer brands over his time in the Den, and OFFBLAK's international retail expansion is one of the more concrete signs among his portfolio that a Dragons' Den deal can translate into genuine global distribution rather than staying a UK-only novelty.
Where to buy Offblak
Still selling as of 11 February 2026. Check today's price and availability.
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See the full Offblak deal breakdown and term sheet →
