Product Update

Is Pedaldish Still in Business? (2026 Update)

Is Pedaldish from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Pedaldish today.

Dragons' Den IndexUpdated 21 May 20266 min read

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Pedaldish, the pedal-operated bowl designed to keep cat food fresher for longer, had a wobbly start after its Dragons' Den deal fell through, but the story has a genuinely happy ending. The business behind it is still going, now trading as Petvictus, and it is still active today.

The Short Answer

Yes, the company behind Pedaldish is still in business. Petvictus Limited, the operating name the business now trades under, remains an active company on Companies House, with its most recent accounts filed in July 2024. Founder Peter Hill has continued to sell the product and has built out the business further, including branching into speaking and coaching work off the back of his Dragons' Den experience.

So while the original Pedaldish deal did not survive contact with reality, the underlying business absolutely has.

The Pitch

Pedaldish pitched in series 16, episode 6, in the Pet Products category. Founder Peter Hill, a former counsellor from Worcester, brought a pedal-activated cat food bowl to the Den, a simple mechanical fix for a genuinely annoying problem, wet cat food drying out and going stale in the bowl between feeds.

He asked for 30,000 pounds for 33 percent of the business, a fairly modest ask reflecting the relatively low-cost, low-complexity nature of the invention itself. Pitches built around a single, focused mechanical fix for an everyday annoyance tend to land well in the Den, since the problem and the solution are both instantly understandable to a panel that has to judge a business in a matter of minutes.

The Deal That Fell Through

Deborah Meaden offered on the day, and Hill left the Den with a deal for the 30,000 pounds he had asked for. That deal, however, did not close. Deals collapsing during the due diligence period after filming are a regular occurrence on the show, and this was one of them.

Rather than treat the collapsed deal as the end of the road, Hill found a different investor on his own and used that backing to build the business out properly, eventually rebranding the operating company as Petvictus.

How Petvictus Grew

Under the Petvictus name, the business has continued selling its pedal-operated bowl and appears to have diversified its income streams over time, with Peter Hill also generating revenue through speaking engagements and coaching, drawing on his experience both as a former counsellor and as an entrepreneur who came through a very public deal collapse.

By 2026 estimates put the company's net worth at roughly 500,000 pounds, a solid outcome for a business that had to find a fresh path forward after losing its original Dragon.

The Value of Not Giving Up After a Deal Collapses

Peter Hill's story is one of the more encouraging examples in this batch of what happens when a founder treats a collapsed Den deal as a setback rather than a verdict on the business itself. Plenty of founders whose deals fall through after filming struggle to find replacement funding once the television exposure has faded, since outside investors do not always have the same appetite as a Dragon with a national platform behind them.

Hill found a way through anyway, securing alternative backing and using it to properly build out the product and the company, eventually reaching a point where he could diversify into speaking and coaching income on top of ongoing product sales. That combination, a still-selling core product plus a founder who has turned the experience itself into a second income stream, is a genuinely solid outcome for a pitch that lost its original investor.

Where Things Stand Now

Pedaldish pitched in series 16 for 30,000 pounds at 33 percent, secured an offer from Deborah Meaden that later fell through, and went on to find alternative investment and rebrand as Petvictus. The company remains active on Companies House with recent filings, and continues to sell its pedal-operated cat bowl.

If you are searching for Pedaldish today, look for the Petvictus name too, since that is how the business now operates.

Where to buy Pedaldish

Still selling as of 21 May 2026. Check today's price and availability.

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See the full Pedaldish deal breakdown and term sheet →