Product Update
Is Temporary Forevers Still in Business? (2026 Update)
Is Temporary Forevers from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Temporary Forevers today.
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Temporary Forevers pitched versatile leather bags built for professionals on the move, designed to carry laptops, gadgets, and photography equipment without looking like a generic tech bag. Founder Alex Buzaianu went through a tense, drawn-out negotiation with Peter Jones on air. The brand you can buy from today does not even carry the same name any more.
The Short Answer
The business is still very much in operation, but it has rebranded. What pitched as Temporary Forevers now trades as Tefors, and the brand is thriving, selling premium leather bags to customers in more than 50 countries through its own website. If you search for Temporary Forevers today expecting to find that exact name still in use, you will not, but the company behind it is doing well under its new identity.
The Pitch
Temporary Forevers appeared in series 15, episode 3, in the Home & Lifestyle category. Buzaianu asked for £90,000 in exchange for 35 percent of the business, one of the larger equity asks of the series, reflecting how much capital a leather goods brand needs to scale manufacturing.
The negotiation with Peter Jones was reportedly one of the more intense of the episode, with both sides pushing hard on terms before what looked, on screen, like a deal taking shape.
Why the Deal Never Closed
Despite the tense back-and-forth in the studio, the investment with Peter Jones never actually completed. Temporary Forevers does not appear in Peter Jones's public investment portfolio, and the terms discussed on air reportedly could not be agreed during the due diligence process that follows every filmed pitch.
As with several other pitches in this series, the on-screen negotiation was not the end of the story, and the founder ultimately built the business independently rather than with a Dragon's backing.
What Happened Next
Buzaianu kept building without the investment, and the results speak for themselves. The company, now known as Tefors, has reportedly sold over 10,000 bags and generated an estimated 1.5 million US dollars in revenue within roughly two years of the show airing.
The rebrand to Tefors accompanied a wider push into international markets, with the company now shipping to more than 50 countries and working with travel and fashion influencers to build its audience. That is a considerably larger footprint than the business had when it walked into the Den.
Leather goods is a category where quality and consistency matter enormously to repeat buyers, since a bag is a considered purchase people expect to last years, not weeks. Building a global shipping operation on top of that expectation, without a Dragon's cheque behind the manufacturing scale-up, is a genuinely harder version of the growth story than most funded pitches have to manage.
The rebrand itself is also worth understanding on its own terms rather than as a sign anything went wrong. Founders change a company's name for all sorts of reasons as a business matures, trademark availability in new markets, a name that translates awkwardly abroad, or simply outgrowing an early, playful name in favour of something that reads as a more established international brand.
Common Questions
Is Temporary Forevers still in business? Yes, though it now trades under the name Tefors. The founder rebuilt the brand independently after the on-air deal with Peter Jones did not complete.
Why did the name change? The rebrand to Tefors accompanied the company's push into international markets, and the new name has stuck as the business has grown to ship to more than 50 countries.
Did Temporary Forevers get a deal on Dragons' Den? An offer was discussed on air with Peter Jones, but the investment never actually completed, and the company does not appear in his public portfolio.
What does Tefors sell? Versatile leather bags designed for professionals who travel, built to carry laptops, gadgets, and photography equipment.
Where Things Stand Now
To recap: Temporary Forevers pitched in series 15 asking for £90,000 for 35 percent, went through a tense on-air negotiation with Peter Jones that ultimately did not result in a completed deal, and has since rebranded and grown independently as Tefors.
If you are trying to buy from the brand you saw pitch on Dragons' Den, look for Tefors rather than Temporary Forevers. The business behind it is still trading, and by most measures it has grown substantially since its television appearance.
Where to buy Temporary Forevers
Still selling as of 16 May 2026. Check today's price and availability.
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See the full Temporary Forevers deal breakdown and term sheet →
