Product Update
Is The Anyway Spray Still in Business? (2026 Update)
Is The Anyway Spray from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Anyway Spray today.
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The Anyway Spray is a small piece of engineering that solves an annoying, universal problem: the last bit of liquid that will not come out of a trigger spray bottle no matter which way you tilt it. Inventor Michael Pritchard pitched it in the Den asking for £125,000, and years later the answer to whether the business survived is yes, and then some. It ended up on supermarket shelves nationwide.
The Short Answer
The Anyway Spray technology is still in business today. The company operates under Pritchard Spray Technology Limited and markets its multi-directional spray tube design through anywayspray.com, describing itself as offering climate-friendly, true 360-degree spray technology for manufacturers and contract fillers.
More tellingly, the invention did not stay a niche gadget. Tesco picked up the design and rolled it out across its own-brand trigger spray cleaning products, a deal that came together well after the original Dragons' Den appearance and had nothing to do with the Dragons themselves.
The Pitch
Michael Pritchard MBE pitched The Anyway Spray in series 7, episode 7, the same episode as Physicool. His invention addressed a genuinely universal annoyance: standard trigger sprays only draw liquid from one direction, so as a bottle empties or tilts, usable product gets stranded and wasted. Pritchard's design used a tube with thousands of tiny holes running its full length, so the spray could draw liquid from any angle or fill level.
He asked for £125,000 in exchange for 25 percent of the business, framing the pitch around both consumer convenience and the environmental waste of unusable leftover product sitting in millions of discarded bottles.
What Happened With the Deal
Pritchard did not walk away with Dragons' money. Reporting on the pitch afterward describes the Anyway Spray as not receiving investment following filming, meaning either no deal was struck on camera or an on-air agreement did not survive the post-filming process. Either way, the company moved forward independently.
That turned out to be the right call. Rather than staying a single consumer product, Pritchard pivoted the business toward licensing the underlying spray technology to manufacturers and contract fillers, a much larger addressable market than selling spray bottles direct to consumers one at a time.
The Tesco Deal
The clearest sign this business succeeded came years after the Den appearance, when Tesco announced it would roll the Anyway Spray design out across its own-label trigger spray cleaning range. Tesco's own estimates suggested the change could save around 30,000 litres of cleaning fluid a year simply by letting customers use every last drop instead of throwing bottles away with product still trapped inside.
Landing a listing across an entire supermarket's own-brand range is a bigger commercial win than almost any single Dragons' Den investment would have delivered, and it happened without a Dragon's cheque attached. It also validated the pivot Pritchard had made away from selling a standalone consumer gadget, since a licensing and contract-filling model is exactly what makes a deal at that scale possible in the first place.
Why the Pivot Worked
A lot of Dragons' Den pitches that fail to secure investment stall out because the founder keeps trying to sell the exact same single product to the exact same small audience, without the capital to scale manufacturing or marketing. Pritchard avoided that trap by treating The Anyway Spray as a piece of licensable engineering rather than a retail product he had to sell bottle by bottle.
That distinction matters. Selling a technology into a manufacturer's supply chain does not require the same marketing spend or retail shelf-space fight that a standalone consumer brand needs, and it means a single client relationship, like the one with Tesco, can generate far more volume than years of direct-to-consumer sales ever would.
Where Things Stand Now
Pritchard Spray Technology Limited remains an active company, continuing to file accounts and operate under Michael Pritchard as director. The anywayspray.com site positions the business today as a green, climate-friendly contract filling and technology licensing operation rather than a single consumer gadget brand.
For an invention that started as a mildly annoying kitchen problem, ending up as a fixture in a major UK supermarket's own-brand supply chain is about as strong a real-world validation as a Dragons' Den pitch can get, deal or no deal.
Where to buy The Anyway Spray
Still selling as of 13 April 2026. Check today's price and availability.
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See the full The Anyway Spray deal breakdown and term sheet →
