Product Update

Is Toddle Still in Business? (2026 Update)

Is Toddle from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Toddle today.

Dragons' Den IndexUpdated 20 February 20266 min read

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Toddle's founder Hannah Saunders walked into the Den with a range of vegan, gentle skincare products built for children, and walked out with backing from two Dragons at once. Years on, the short answer is a clear yes, Toddle is not just still in business, it has grown into a genuinely large operation.

The Short Answer

Toddle is still trading and has expanded well beyond where it stood on the night it pitched. Reporting on the brand's growth since the episode aired describes it scaling into a business valued far above its original Dragons' Den pitch.

One thing worth flagging honestly: the business has since taken on outside majority ownership, which is common as brands scale but means the company you see today is not run quite the same way as the one that pitched in the Den.

The Pitch

Toddle appeared in series 19, episode 9, filed under Kids & Education in our index. Founder Hannah Saunders pitched a range of natural, eco-friendly skincare products for children, from lip balms to hand gels, built around the idea that products for kids should be gentle by default rather than an afterthought bolted onto adult formulas.

The ask was £60,000 for 13 percent of the business, a relatively modest equity slice that put a solid valuation on the company for its stage.

The Deal

Deborah Meaden and Steven Bartlett backed the pitch together, putting up the full £60,000 for the 13 percent on offer. That is a strong pairing for a children's brand: Deborah Meaden's track record backing sustainable, well made consumer products alongside Steven Bartlett's reach in consumer and wellness marketing.

Two Dragons agreeing to split a deal usually means the room saw more upside than one investor wanted to take on alone, and in this case the pitch reportedly drew some of the strongest praise the panel gave that series.

What Happened After the Cameras Stopped

Toddle expanded its range to around 15 products and built real retail distribution in the years following its appearance. Trade coverage of the brand's growth describes it scaling into a business valued in the tens of millions, a dramatic jump from the valuation implied by its original Den ask.

That kind of growth curve is rare. Most Dragons' Den consumer brands are still fighting for their first few major retail listings years after their episode airs. Toddle's trajectory suggests the combination of a genuinely differentiated product, in a category, children's skincare, where trust matters enormously, and the right investor backing paid off.

The Ownership Change

More recent reporting indicates that a majority stake in the business, reportedly around 97.6 percent, was acquired by an outside investment firm. That is a meaningful shift. It typically signals a business moving from founder led scrappy growth into a more structured, investor driven phase, often to fund further expansion or to give early backers and the founder a route to cash out some of their stake.

This does not mean Toddle has stopped trading, quite the opposite, it usually means the opposite: outside investors buy into businesses they expect to keep growing, not ones they expect to wind down. But readers should know the company behind the products on shelf today has a different ownership structure than the one that pitched in the Den.

Why Children's Skincare Is a Different Kind of Trust Business

Parents are more risk averse about what goes on a child's skin than about almost anything else they buy, which makes children's skincare an unusually trust-dependent category. A brand cannot rely on flashy marketing or a low price to win repeat business the way it might in adult cosmetics, it has to earn and keep parental trust on ingredients, safety testing and transparency, and it loses that trust fast if anything goes wrong.

That trust dynamic likely explains part of why Toddle's growth has been sustained rather than a short lived post show spike. Parents who have a good experience with a children's brand tend to become extremely loyal, buying repeatedly as their child grows through different products, and recommending it heavily within parenting circles, a form of word of mouth that is hard to manufacture through paid marketing alone.

Where Things Stand Now

To recap. Toddle pitched in series 19, episode 9, asked for £60,000 for 13 percent, and secured exactly that jointly from Deborah Meaden and Steven Bartlett. The business has since grown substantially and changed hands at the ownership level, but by every available account it remains an active, trading company today.

If you bought a Toddle product for your child after watching that pitch, the brand you bought from has grown into one of the larger success stories to come out of the Den in recent years, even if the company behind it looks different on paper now than it did on the night it pitched.

Where to buy Toddle

Still selling as of 20 February 2026. Check today's price and availability.

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See the full Toddle deal breakdown and term sheet →