Scoff Paper
DealEdible potato-infused gift cards for dogs
Scoff Paper, the edible potato-infused gift cards for dogs, landed on the national radar after pitching the dragons in Season 21, and convinced Sara Davies to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 25%
- Offered equity
- £200K
- Sought valuation
- £50K
- Deal amount
- 25%
- Deal equity
- £200K
- Deal valuation
Gemma Connolly faced the dragons in Season 21, Episode 7 in the episode that aired 15 February 2024. Scoff Paper, the edible potato-infused gift cards for dogs, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
They came in asking £50,000 in exchange for 25% equity, putting a £200K valuation on the business.
Sara Davies made the deal at £50,000 for 25% equity. The deal valued the company at £200K.
Across Season 21, 32 of 57 pitches ended in a handshake. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Scoff Paper?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Scoff Paper get a deal on Dragons’ Den?
Yes. Scoff Paper closed a deal for £50,000 in exchange for 25% equity, with Sara Davies.
Which dragon invested in Scoff Paper?
Sara Davies invested in Scoff Paper (£50,000 total as aired).
What season of Dragons’ Den was Scoff Paper on?
Scoff Paper appeared in Season 21, Episode 7, which aired 15 February 2024.
How much was Scoff Paper asking for on Dragons’ Den?
The founders asked for £50,000 for 25% of the company, a £200K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
