Product Update

Is Scoff Paper Still in Business? (2026 Update)

Is Scoff Paper from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Scoff Paper today.

Dragons' Den IndexUpdated 20 March 20266 min read

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Scoff Paper is exactly the kind of niche, slightly funny idea that Dragons' Den does well: an edible, potato-infused greeting card that dogs can actually eat. Founder Gemma Connolly from Chorley pitched it in series 21, and the business has since landed listings with two of the biggest names in UK pet and general retail.

The Short Answer

Yes, Scoff Paper is still in business. The brand's website and social channels show active, ongoing operations, and the product is now stocked in major UK retailers including John Lewis and Pets at Home.

Landing two well-known UK retail names for a single-product pet novelty brand is a genuinely strong outcome, and it puts Scoff Paper ahead of most Den pitches that never make it past their own direct website.

The Dragons' Den Pitch

Scoff Paper appeared in series 21, episode 7, pitching in the Pet Products category with edible, potato-infused gift cards made for dogs, sold across four flavours with no rawhide and natural ingredients. The founder asked for 50,000 pounds in exchange for 25 percent of the business.

It is a novelty product on the surface, but it sits inside a genuinely large and growing pet gifting market, which is likely what made the Dragons take it seriously rather than treating it as a gimmick.

The Deal

Sara Davies made the investment, putting up the full 50,000 pounds for the 25 percent on offer, after what was described as a tough grilling from the panel before she committed. A full-ask deal after a hard round of questioning generally means the founder answered the tough questions well, not just that the product was charming.

Davies's own background building a product-led business from scratch made her a natural match for a founder who had, by her own account, worked two jobs and put every spare penny into getting Scoff Paper off the ground.

What Happened After the Cameras Stopped

Scoff Paper has since landed listings with John Lewis and Pets at Home, two of the more selective retailers a small pet brand can hope to get onto shelves with. That kind of placement typically requires proven demand and reliable supply, not just a good pitch.

The brand's Instagram presence has continued to grow, and the company states it aims to get orders out to customers within three to five working days, language that points to an operating, order-fulfilling business rather than a dormant one.

The company has also been recognised within the pet trade specifically, picking up coverage in pet industry press for its edible greeting card concept as a genuine first in the category. Being written about as a category-defining product, rather than just a novelty, tends to help a small brand secure the retail relationships it needs to keep growing.

The Founder's Story Behind the Brand

Gemma Connolly built Scoff Paper while working two other jobs and reinvesting every spare pound back into the business, a founder story that has become part of how the brand talks about itself publicly. That level of personal financial commitment before the Den appearance suggests a founder who had already validated demand for the idea in a small way before asking Sara Davies for backing.

It is also a useful reminder that a lot of the groundwork for a successful Den pitch happens well before the cameras roll. Scoff Paper's retail listings and continued Instagram growth look less like a lucky break from television exposure and more like the product of a founder who had already proven she could execute before she ever stepped into the Den.

Shoppers looking for the product today can check either the brand's direct site or the pet aisles of its two major UK retail partners, with new flavour launches typically announced first on the brand's own social channels.

Where Things Stand Now

Scoff Paper pitched in series 21 with edible dog greeting cards, asked for 50,000 pounds for 25 percent, and landed Sara Davies at the full amount.

The brand is still trading today, with retail listings at John Lewis and Pets at Home backing up its own direct sales. If you came here to check on the edible dog card business, it is still delivering the goods, literally.

Where to buy Scoff Paper

Still selling as of 20 March 2026. Check today's price and availability.

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See the full Scoff Paper deal breakdown and term sheet →