Tasty Mates
DealGummy candy range
Tasty Mates is a gummy candy range that got its big break on Dragons’ Den in Season 21, and convinced Peter Jones to invest.
As an Amazon Associate I earn from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Tasty Mates listings on Amazon so you see what's actually available today.
From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 20%
- Offered equity
- £300K
- Sought valuation
- £60K
- Deal amount
- 20%
- Deal equity
- £300K
- Deal valuation
Founder Joe Woolf stepped onto the carpet in Season 21, Episode 8 in the episode that aired 22 February 2024. Tasty Mates, the gummy candy range, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.
The ask was £60,000 for 20% of the company, an implied valuation of £300K.
Peter Jones made the deal at £60,000 for 20% equity. The deal valued the company at £300K.
Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.
Sold on Tasty Mates?
Check today's price and availability before it is gone.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Tasty Mates?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Tasty Mates get a deal on Dragons’ Den?
Yes. Tasty Mates closed a deal for £60,000 in exchange for 20% equity, with Peter Jones.
Which dragon invested in Tasty Mates?
Peter Jones invested in Tasty Mates (£60,000 total as aired).
What season of Dragons’ Den was Tasty Mates on?
Tasty Mates appeared in Season 21, Episode 8, which aired 22 February 2024.
How much was Tasty Mates asking for on Dragons’ Den?
The founders asked for £60,000 for 20% of the company, a £300K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
