Product Update

Is The Drinks Bakery Still in Business? (2026 Update)

Is The Drinks Bakery from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Drinks Bakery today.

Dragons' Den IndexUpdated 9 March 20266 min read

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The Drinks Bakery makes savoury biscuits designed to be paired with drinks rather than eaten as a standalone snack, a neat little niche that has since landed the brand on supermarket shelves. It is still very much trading.

The Short Answer

The Drinks Bakery is still in business. Companies House records show the business incorporated in 2016 with active status and accounts filed as recently as March 2024, and the brand continues to sell through its own website and retail partners.

There is no confirmed Amazon listing in our tracking, but the company's supermarket presence more than makes up for that in reach.

The Dragons' Den Pitch

The company pitched in series 16, episode 9, under Liquor and Alcohol, presenting a snack box concept pairing selections of alcoholic drinks with savoury biscuits designed specifically to complement them.

The founders asked for 50,000 pounds in exchange for 25 percent of the business, a substantial equity ask that landed a joint deal with two of the panel's more prolific dealmakers.

The Deal That Got Done

Peter Jones and Deborah Meaden each took 10 percent for a combined 50,000 pounds, according to public deal records, together covering the 25 percent originally asked with some equity left with the founders beyond the initial offer. Two Dragons backing a food and drink pairing concept gave the business both Peter's consumer retail reach and Deborah's eye for well-run, sustainable product businesses.

What Happened After the Show

The Drinks Bakery's biggest win after the pitch was a supply deal with Sainsbury's, putting its savoury biscuit range into 235 of the supermarket's stores, a serious jump in distribution for a small food brand that started as a niche gifting and hospitality product.

Since then, the business has grown across retail, hospitality and gifting channels, describing itself as offering a modern, premium take on savoury biscuits for drink occasions, and continuing to file accounts and operate as an active company through to 2024.

Landing a major supermarket listing is one of the clearest external validations a small food brand can get, since large retailers run their own supplier vetting and quality processes before agreeing to stock a product, and continuing to hold that shelf space years later suggests the product has kept performing at the till, not just at launch.

Where to Buy It Now

The Drinks Bakery sells through its own website, thedrinksbakery.com, and through retail partners including Sainsbury's. There is no confirmed Amazon listing in our tracking, so the website and supermarket shelf remain the main routes to buy.

The brand also maintains an active presence on social media under the Drinks Bakery name, which it uses for product launches and retail news.

Beyond the Sainsbury's listing, the company has also built out hospitality and gifting channels, meaning its biscuits turn up in settings like bars, hotels and corporate gift boxes as well as on supermarket shelves, giving the brand several distinct revenue streams rather than depending on a single retail relationship.

Common Questions

Does the Drinks Bakery sell on Amazon? There is no confirmed Amazon listing in our tracking. The brand sells through its own website and through retail partners including Sainsbury's.

How big was the Sainsbury's deal? The company's biscuit range was placed into 235 Sainsbury's stores following the Dragons' Den appearance, a meaningful jump in distribution for a business that started in the gifting and hospitality space.

Are Peter Jones and Deborah Meaden still involved? Public deal records show each took 10 percent for a combined 50,000 pounds investment, and Companies House filings show the company remains active with accounts filed as recently as March 2024.

What kind of biscuits does it make? The range is built specifically to pair with drinks rather than as a standalone snack, a positioning the founders leaned on heavily in the original pitch and have continued to build the brand around since.

The company has also talked about growing into new gifting formats over time, treating the core biscuit range as a foundation to build seasonal and corporate products on rather than a fixed, unchanging line.

The Verdict

The Drinks Bakery asked for 50,000 pounds for 25 percent in series 16 and secured a joint deal with Peter Jones and Deborah Meaden. Years on, the company has active Companies House filings through 2024, a Sainsbury's supply deal covering 235 stores, and a still-live direct website.

That is a clear, still-selling outcome. The Drinks Bakery is still trading, and it has grown its retail footprint well beyond where it stood at the pitch.

Where to buy The Drinks Bakery

Still selling as of 9 March 2026. Check today's price and availability.

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See the full The Drinks Bakery deal breakdown and term sheet →