Season Recap

Dragons’ Den Season 11 Recap: Every Deal Worth Knowing

Season 11 by the numbers: 67 pitches, 15 deals, the biggest checks, and the products that are still selling.

Dragons' Den IndexUpdated 2 September 20256 min read

Series 11 of Dragons' Den, first broadcast 2013 to 2014, put 67 pitches in front of the panel. 15 of them walked out with a deal, a strike rate of 22 percent, and the Dragons collectively put about £470K behind the businesses they backed.

Series 11 spanned the 2013 to 2014 broadcast year and kept the Den's success rate in the low twenties, roughly in line with the series before it.

Across the 22 series in our index, series 11's total investment of £470K ranks 19th highest, and its 15 deals rank 17th highest by count. Those two rankings don't always move together, since a series can rack up a lot of small deals or a handful of large ones, and series 11 sits where it sits on both counts.

How many pitches got a deal in series 11?

Of the 67 pitches that appeared in series 11, 15 secured investment, for a deal rate of 22 percent. That edged up compared with the 21 percent deal rate the series before it, which gives a sense of how choosy, or how generous, this particular panel of Dragons was being that year.

None of this means the other pitches were bad businesses. Dragons' Den has always turned down founders who go on to build successful companies without a Dragon's money, and it has funded some that later folded. The deal rate measures what happened in the room, not how the businesses performed afterwards.

It's also worth reading the 22 percent figure alongside the raw count. 67 pitches is a larger field than most series in this index, so the same deal rate can represent very different numbers of actual businesses funded depending on how many founders got through the door that year.

The biggest deal of series 11

The biggest single deal of series 11 went to Rem Pods, which secured £100,000 in exchange for 45 percent equity. The investment came from Peter Jones and Deborah Meaden.

A 45 percent stake for £100,000 values Rem Pods at roughly £222,222 at the point of the deal, the kind of valuation math that plays out on screen every time a Dragon and a founder haggle over percentage points.

That single deal accounts for a meaningful share of the series' total investment: £100,000 of the £470K the Dragons put into series 11 overall went into just this one pitch, which is a useful reminder that a series total is rarely spread evenly across every deal made.

What the Dragons backed most in series 11

The categories that did best with the Dragons in series 11 were Other, Tech & Software and Food & Drink. 'Other' topping the list is normal for this show: Dragons' Den pitches cover everything from kitchen gadgets to fintech apps, and a large share of any series doesn't fit neatly into a single retail category.

Beyond that catch-all, the categories that stood out say something about what founders were bringing to the Den that year, and which of those ideas the panel judged worth backing.

Tech & Software taking a top spot in series 11 lines up with the kinds of products that tend to translate well to a live studio pitch: something the Dragons can hold, taste or try, rather than a service they have to take on faith.

Which series 11 businesses are still trading?

Based on our tracking, Bare Naked Foods, Bizzy Bitz, Body Bottle and Gourmet Trotter are still trading in some form as of 2026.

Dragons' Den success is not measured only in who gets a deal on the night. Some of the strongest survivors from any given series turned down an offer, or never got one, and built the business anyway. Deal or no deal, survival past broadcast is the harder test.