Dragons’ Den Season 14 Recap: Every Deal Worth Knowing

Season 14 aired across 2016–2017 and brought 70 businesses into the Den. By the time it wrapped, the dragons had made 21 deals and committed £733K on air. It is a clean snapshot of where the show, and the companies pitching it, stood that year.

The season's deal rate landed at 30%. That is down from 35% the prior season, a slightly tougher room for founders. Deal rates have climbed over the life of the show as the format matured and founders showed up better prepared, and Season 14 is one point on that line.

The defining deal of the season was Love Me Beauty, which secured £80,000 for 8% from NickJenkins,SarahWillingham. Every season has a pitch or two the dragons fight over, and the size of that top check is usually a fair proxy for how strong the season's crop of companies was.

By category, Season 14 leaned toward other, fashion & beauty and kids & education, the three areas that sent the most founders into the Den that year. The mix shifts season to season and usually tracks whatever was hot in consumer products at the time, which makes each season a small time capsule of where founders were putting their energy.

The real measure of a season is what survives, and this one produced businesses that are still around. 70 Season 14 products are still actively selling today, several of them on Amazon, and they are highlighted below. Those survivors matter more than the on-air theatrics. They are the companies that were still standing years later.

Below you will find the season's biggest deals ranked by check size, plus the products from Season 14 you can still buy. For the full episode-by-episode breakdown of all 70 pitches, head to the season page. Figures reflect the deals as aired.

The season's biggest deals

1. 1
   Love Me Beauty

   Season 14 · NickJenkins,SarahWillingham

   £80,000

   for 8%

2. 2
   Iveson&Sage

   Season 14 · Peter Jones + Deborah Meaden

   £78,000

   for 25%

3. 3
   Craft Clubs Ltd

   Season 14 · SarahWillingham

   £75,000

   for 12.5%

4. 4
   Cocofina

   Season 14 · NickJenkins,SarahWillingham

   £75,000

   for 20%

5. 5
   Watmuff&Beckett

   Season 14 · NickJenkins

   £75,000

   for 20%

6. 6
   The Snaffling Pig

   Season 14 · NickJenkins

   £70,000

   for 20%

7. 7
   Boot Buddy

   Season 14 · Peter Jones + Deborah Meaden + Touker Suleyman

   £60,000

   for 30%

8. 8
   Marxman Limited

   Season 14 · Deborah Meaden

   £50,000

   for 30%

9. 9
   Kokoso Skin Limited

   Season 14 · Touker Suleyman

   £50,000

   for 30%

10. 10
    Love Keep Create

    Season 14 · Deborah Meaden

    £50,000

    for 10%

Season 14 products still selling today

These pitches turned the season's exposure into a lasting business, and you can still buy them:

No Deal

Big Boy Beanbag

Luxury machine washable beanbags

Season 14 · Ep 1Other

Deal

Boot Buddy

Footwear cleaning product

Season 14 · Ep 1£60K

Deal

Craft Clubs Ltd

Craft gin subscription business

Season 14 · Ep 1£75K

No Deal

Writesize

Children's stationery pencils

Season 14 · Ep 1Kids & Education