Product Update

Is Baggers Originals Still in Business? (2026 Update)

Is Baggers Originals from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Baggers Originals today.

Dragons' Den IndexUpdated 4 May 20266 min read

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Baggers Originals pitched children's rainwear that folds into its own carry bag in series 12 and landed a hundred thousand pound deal with two Dragons. More than a decade on, the business is still trading, and it has quietly become a family affair.

It is one of the tidier long term outcomes among the series 12 pitches, and the details of how it has been passed down and kept running are worth setting out in full.

The Short Answer

Baggers Originals is still in business. The company runs an active website selling its rainwear range, and it is currently run by a member of the founding family, a genuine second-generation continuation rather than a business limping along on autopilot. This is one of the cleaner survival stories among the UK's series 12 pitches.

The Pitch

The Newcastle-based business pitched in series 12, episode 8, presenting a clever piece of product design: children's rainwear that folds down into its own attached pocket, turning into a small bag kids can carry themselves. The founders asked for one hundred thousand pounds for 30 percent of the company.

Peter Jones and Deborah Meaden agreed to back the pitch jointly, putting up the full hundred thousand pounds for the 30 percent on offer, a strong outcome for a product built around a genuinely useful, easy to explain feature.

A Family Business, Literally

What sets Baggers Originals apart from a lot of the companies in this index is how the business has been handed down inside the same family rather than being sold off or wound up. Original founder Jessica has since had children of her own, and the company is now run by her younger sister, Stephanie, keeping ownership and day to day control inside the family that built it.

That kind of continuity is rare. Plenty of Den businesses either fold within a few years or get acquired by a larger operator who folds the brand into something bigger. Baggers Originals has done neither.

There is also something fitting about the handover itself. A children's rainwear brand being passed to a family member who then has her own children to design for keeps the product development grounded in real, lived parenting experience, rather than a business simply chasing whatever the wider children's fashion market happens to be doing that season.

A Simple Product That Solves a Real Problem

Part of why Baggers Originals has endured is the simplicity of its core insight. Parents need somewhere to put wet rainwear once a child has taken it off, whether that is at school pickup, on a family walk, or after playtime outdoors, and a coat that folds into its own carry pouch solves that specific, everyday annoyance directly. It is not a flashy piece of technology, it is a well designed answer to a problem most parents recognise instantly.

That kind of product tends to age well precisely because the underlying need, children getting wet, parents needing somewhere dry to stash the coat, does not go out of fashion the way trend-driven products can. It is also the sort of product that benefits from word of mouth among parents rather than needing constant reinvention.

It is also a product that does not depend heavily on the UK's unpredictable weather in the way an umbrella business might. Whether a given year brings a wet summer or a dry one, children still play outdoors, still get taken to the park in drizzle, and still need somewhere dry to put a damp coat afterwards, which gives Baggers Originals a steadier demand base than a more weather-dependent seasonal product would have.

Where Things Stand Now

The company's website is live and actively selling rainwear collections, including seasonal promotions on its core product lines. It is a straightforward, functioning ecommerce operation for a niche but genuinely useful children's product.

If you are checking whether Baggers Originals survived its Den appearance, the answer is yes, cleanly. Deal closed, business still trading, and now run by the next generation of the same family that pitched it in the first place.

It stands as one of the more reassuring entries in this index precisely because nothing dramatic happened after the cameras stopped rolling. No collapsed deal, no acquisition, no dissolution filing, just a small, well run family business that kept doing what it set out to do.

Where to buy Baggers Originals

Still selling as of 4 May 2026. Check today's price and availability.

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See the full Baggers Originals deal breakdown and term sheet →