Product Update

Is Bass Tone Slap Still in Business? (2026 Update)

Is Bass Tone Slap from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Bass Tone Slap today.

Dragons' Den IndexUpdated 9 April 20266 min read

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Bass Tone Slap pitched a high-energy drumming performance concept for corporate team building on Dragons' Den, and it is one of the more memorable, and more musical, pitches from that era of the show. The short answer to whether the company is still in business is not straightforward, and it is worth being upfront about that rather than forcing a clean yes or no.

The Short Answer

The limited company behind Bass Tone Slap, BassToneSlap Ltd, was formally dissolved in 2012, only a couple of years after it was incorporated. That points fairly clearly toward the original corporate entity having wound down.

At the same time, social media pages under the BassToneSlap name have continued to exist, though the most recent dated activity we could confirm is old and does not establish current trading. On balance, the evidence leans toward the business no longer operating in its original form, but we cannot rule out that the founders continued offering drumming events informally or under a different structure, so treat this as leaning no rather than a certain no.

The Pitch

Bass Tone Slap appeared in series 7, episode 2, pitching a corporate team-building experience built around high-energy group drumming performances, in the Business Services category. It is a genuinely different kind of pitch for the Den, an experience and events business rather than a physical product, and it reportedly made for one of the more entertaining episodes of that series.

Founders Richard Enion and Michael Davis asked for £50,000 in exchange for 10 percent of the business, and the Den responded with real enthusiasm.

Corporate team building is a category the Dragons generally understand well, since most of them run or have run large organisations that buy exactly this kind of service for staff away days and conferences. A live drumming demonstration in the studio is also unusually good television, energetic, visual and hard to fake, which likely helped the pitch land as strongly as it reportedly did.

The Deal

Peter Jones and Theo Paphitis, who owned the events company Red Letter Days at the time, invested jointly and ended up with a 40 percent equity stake in Bass Tone Slap. That is a significantly bigger slice than the 10 percent originally on offer, which is a common pattern when Dragons see a business they want a real say in, not just a passive stake.

Having Red Letter Days' owners as investors was a natural fit for an events and team-building business, since Red Letter Days operated in exactly that corporate experiences space and could plausibly offer distribution the founders could not access alone.

What Happened After

There was a period of genuine post-show momentum. Bass Tone Slap was reported to have partnered with Red Letter Days on the back of the investment, which is exactly the kind of strategic benefit a founder hopes for beyond the cash itself.

Events and experience businesses built around live corporate bookings can be more fragile than product businesses, though, since they depend heavily on repeat bookings, a sales team, and the wider corporate events market staying healthy. The formal dissolution of BassToneSlap Ltd in 2012 suggests that, whatever momentum existed in the first couple of years, it was not enough to sustain the company as a going concern.

The 2012 dissolution came not long after the corporate events sector as a whole was still recovering from the 2008 financial crisis, a period when many businesses cut back hard on discretionary spending like away days and team-building events. It is entirely possible the broader economic climate for events businesses played some part here, on top of whatever company-specific factors were involved, though we do not have evidence to say that with certainty.

Where Things Stand Now

Bass Tone Slap pitched in series 7 for £50,000 at 10 percent and secured a joint investment from Peter Jones and Theo Paphitis at 40 percent equity, with a strategic partnership through their events company Red Letter Days. The original limited company was dissolved in 2012.

So the honest verdict here is that the original Bass Tone Slap business appears to have wound down, even though the idea behind it, corporate drumming events, is the kind of niche activity that other operators have continued to offer in the years since under different branding.

Where to buy Bass Tone Slap

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See the full Bass Tone Slap deal breakdown and term sheet →