Product Update

Is Funky Moves Still in Business? (2026 Update)

Is Funky Moves from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Funky Moves today.

Dragons' Den IndexUpdated 16 April 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Funky Moves pitched an electronic take on a training-cone drill: intelligent cones fitted with lights and sound, turning a basic agility exercise into an interactive game. Founder Ralf Klinnert secured one of the larger deals of that Dragons' Den series. The short answer to whether the business survived is yes, and it has since gone international.

The Short Answer

Funky Moves is still in business. The company continues to sell its Funky Cones product through its own website, and it expanded into the United States with a dedicated US storefront, a genuine growth story for a product that started as a physical education training aid.

This is one of the more concrete survival cases in our index. There is an active shop, an established company registration in Scotland, and continued visibility of the product through video demonstrations and coverage of its use in schools and professional sports training.

The Pitch

Ralf Klinnert, working out of the Alba Innovation Centre in Livingston, West Lothian, brought Funky Moves into the Den in series 8, episode 6. The product, branded Funky Cones, reimagined the traditional agility training cone by adding smart electronics: lights and sounds that cue a participant to run between specific cones in sequence, turning a simple fitness drill into an interactive reaction game.

The pitch highlighted benefits beyond fitness, framing the cones as a tool that also builds memory, attention and coordination, positioning the product for both school PE departments and professional sports training environments rather than just casual consumer fitness.

The Deal

Theo Paphitis and Peter Jones together backed Funky Moves with a £120,000 investment in exchange for a 50 percent stake in the company, one of the larger sums committed across that series. A 50 percent stake for £120,000 also implied a fairly modest company valuation at the time, reflecting how early-stage the business still was.

Having two Dragons on board gave Klinnert both retail and consumer product expertise from Paphitis and broader business scaling experience from Jones, a useful combination for a hardware product trying to break into both education and sports markets.

From PE Classrooms to Professional Sport

The product gained a genuine credibility boost when a study found the Funky Cones system to be a more effective physical education tool than traditional PE approaches, giving the company research-backed evidence to support sales into schools, not just marketing claims.

By around 2014, four years after the pitch, Funky Moves had expanded into the United States with a dedicated US website, a clear sign the business had outgrown its original UK-only ambitions and found demand in a much larger market for sports and PE training equipment.

Why the Two-Market Strategy Worked

Funky Moves benefited from targeting two genuinely different buyers with the same core product: schools and PE departments looking for evidence-based teaching tools on one side, and professional sports clubs looking for agility and reaction training equipment on the other. That dual positioning gave the business more than one route to revenue if either market slowed down.

It also meant the company was not purely dependent on consumer fashion or fitness trends, which fade quickly, but on institutional buyers like schools and sports clubs, who tend to make more durable, repeat purchasing decisions once a product has proven its value in the classroom or on the training pitch.

Where Things Stand Now

Funky Moves Ltd remains a registered Scottish company, and its online shop continues to sell the Funky Cones product line today. The company markets the cones for both physical education and professional sports training use, the same dual positioning it pitched to the Dragons back in series 8.

For a product that started as an unusual piece of kit involving flashing traffic cones, building a lasting business with an international footprint and academic research behind it is a genuinely strong outcome. It is also a reminder that some of the most durable Dragons' Den products are the ones that find a genuine institutional buyer, rather than chasing a single consumer fad that fades within a year or two of the episode airing.

Where to buy Funky Moves

Still selling as of 16 April 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Funky Moves deal breakdown and term sheet →