Product Update

Is Inventor Cat Still in Business? (2026 Update)

Is Inventor Cat from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Inventor Cat today.

Dragons' Den IndexUpdated 23 June 20266 min read

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Inventor Cat pitched a toothbrush made specifically for cats, asked the Dragons for £45,000 for 40 percent of the company, and the moment is remembered almost as much for Steven Bartlett breaking the product mid-demonstration as for the pitch itself. Years on, the business is not just alive, it is winning industry awards. If you are here to check whether it survived, the answer is yes.

The Short Answer

Inventor Cat is still in business. The company runs its own website selling the Dental Wand directly, and the product has also made it onto the shelves of Pets at Home, one of the UK's biggest pet retailers. That combination of a direct-to-consumer site and a major retail listing is a strong sign for a small pet products brand.

The company does not sell through Amazon, at least not as its primary channel, leaning instead on its own site and specialist pet retail partners.

The Dragons' Den Pitch

Inventor Cat appeared in Series 21, Episode 5, in the Pet Products category. Founder Victor Carpio, who first launched the product back in 2020, pitched the Dental Wand: a device that works with a cat's natural hunting instincts rather than against them. The cat bites the wand, enzymatic toothpaste is released across the teeth, and the bristles flex to disturb daily plaque build-up, all without anyone trying to physically hold a cat still and brush its teeth by hand.

The ask was £45,000 for 40 percent of the business, a relatively large equity stake for the money on the table, valuing the company at just £112,500. That kind of split usually signals either an early-stage business still finding its feet, or a founder more focused on getting the right backer in the room than protecting ownership.

The Pitch Moment That Stuck

The Inventor Cat pitch became one of the more talked-about moments of the series for a reason that had nothing to do with the financials: Steven Bartlett accidentally broke the product while demonstrating it live in the Den. It is the kind of clip that circulates well online regardless of how the deal itself goes, and it gave the brand a level of visibility a quieter pitch would not have had.

Viral moments cut both ways for a small company. They bring attention, but attention does not sell a product on its own if what is behind it does not hold up. What has happened to Inventor Cat since suggests the product itself did the rest of the work.

Life After the Den

Since the episode, Inventor Cat has picked up genuine industry recognition, winning Best Grooming Product of the Year in 2024 and the Fressnapf Innovation Award in 2025. Awards from trade bodies and major European pet retailers are not the kind of thing a company that quietly folded would keep collecting.

The product also expanded into physical retail, with Pets at Home stocking the Dental Wand, meaning the brand secured space on the shelves of one of the UK's largest pet chains rather than staying purely online. That is a meaningfully harder door to get through than an online listing, and getting through it is a good proxy for the business being taken seriously by the wider trade.

Where Things Stand Now

Inventor Cat pitched in Series 21 for £45,000 at 40 percent, offering a cat-friendly toothbrush called the Dental Wand. The pitch is remembered for a broken demo as much as for the numbers, but the company kept building afterwards.

The verdict is that the business is still trading, still selling through its own site, and now stocked by Pets at Home, with two industry awards picked up along the way. If you were wondering whether the cat toothbrush company made it past its viral moment, it did, comfortably.

Where to buy Inventor Cat

Still selling as of 23 June 2026. Check today's price and availability.

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See the full Inventor Cat deal breakdown and term sheet →