Product Update

Is Iveson&Sage Still in Business? (2026 Update)

Is Iveson&Sage from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Iveson&Sage today.

Dragons' Den IndexUpdated 30 January 20266 min read

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Iveson&Sage is the umbrella company behind two fashion labels, Hope & Ivy and Alter, and it is one of the better documented success stories in the Den's back catalogue. The pitch aired in series 14, and more than a decade on, the company is still trading.

Occasionwear as a category also tends to be seasonal, with sales clustering around spring and summer wedding season, which makes the addition of Alter, a workwear line with steadier year round demand, a sensible piece of diversification for the wider business.

The Short Answer

Iveson&Sage is still in business. Official Companies House records list the company as active, with its most recent accounts filed to September 2024 and the next set due in mid 2026. The brands it owns, Hope & Ivy and Alter, both continue to sell.

That is about as clean a confirmation as this kind of research gets. Companies House status is a hard fact, not a marketing claim, and it says this business is still operating.

Running two distinct labels under one holding company also gives Iveson&Sage a level of resilience that a single brand business would not have, since a slowdown in one line, say occasionwear during a quiet wedding season, can be offset by steadier demand in the other.

The Pitch

Iveson&Sage pitched in series 14, episode 3, in the Fashion & Beauty category. Founders Beth Chilton and Sarah Sleightholm brought their occasionwear label Hope & Ivy into the Den, a business known for feminine, embroidered dresses aimed at the wedding guest and party market.

They asked for 78,000 pounds in exchange for 25 percent of the company, a fairly standard split for a young fashion label looking to fund stock and grow its wholesale relationships.

Chilton and Sleightholm had already built a following for Hope & Ivy through social media and word of mouth before the pitch, with the dress designs catching attention from stylists and smaller boutiques ahead of the broadcast.

The Deal That Got Done

Peter Jones and Deborah Meaden invested together, putting up the full 78,000 pounds for the 25 percent on offer. Two Dragons on one cap table gave the founders both a retail heavyweight and an operator known for backing well run, sustainably minded consumer brands.

The pairing turned out to be a good match for a fashion label chasing wholesale accounts. Within a year of the broadcast, the combined Hope & Ivy and Alter turnover had reportedly reached around a million pounds, with stock going into ASOS, Lipsy and Next.

Getting stocked by ASOS, Lipsy and Next within roughly a year of the broadcast is a genuinely fast wholesale expansion for a young fashion label, and it reflects well on both the product and the operational support the founders had behind them from their two Dragons.

Life After the Den

Fashion is one of the toughest categories for any Den company to survive in long term, with fast moving trends, thin margins and constant new entrants undercutting on price. Most occasionwear labels that get a single wholesale win never turn it into a lasting business.

Iveson&Sage did. The company built out a second brand, Alter, aimed at relaxed workwear rather than partywear, spreading its risk across two distinct customer bases rather than betting everything on one trend cycle.

Topshop reportedly reached out on the night the episode aired, a level of immediate commercial interest that few Den pitches generate, and the brand used that momentum to move quickly into wholesale relationships with several major UK retailers within the following year.

Where Things Stand Now

The recap: Iveson&Sage pitched in series 14 for 78,000 pounds at 25 percent, and Peter Jones and Deborah Meaden backed it together at those terms.

Today the company remains active on the official register, and both Hope & Ivy and Alter continue to trade. If you were wondering whether this one made it, it did, comfortably, and the paperwork backs it up.

The Companies House filing history also shows a business that has kept up with its statutory obligations consistently over the years, filing accounts on schedule, which is a small but telling detail for a company that has now been trading for well over a decade.

The two brands under the Iveson&Sage umbrella have also kept a consistent design identity over the years rather than repeatedly rebranding, which tends to be a marker of a settled, confident business rather than one still searching for its footing.

Where to buy Iveson&Sage

Still selling as of 30 January 2026. Check today's price and availability.

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See the full Iveson&Sage deal breakdown and term sheet →