Product Update

Is Kameleon Rose Still in Business? (2026 Update)

Is Kameleon Rose from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Kameleon Rose today.

Dragons' Den IndexUpdated 20 May 20266 min read

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Kameleon Rose was a travel clothing brand built around a clever idea, a single convertible dress that could be worn as twenty different outfits. It is a good story for a pitch. Unfortunately it is not a story with a happy ending. Kameleon Rose has closed, and the short answer to the title question is no.

The Short Answer

Kameleon Rose is no longer in business. Companies House records list the company as dissolved, with its last accounts filed back in 2021. The brand's founder, Leila Rose, confirmed the closure directly through the company's own channels, so this is not a case of an ambiguous or contested record, it is a founder-confirmed shutdown.

The website and social accounts have understandably gone quiet in the way a closed retail brand's presence typically does, with archived product pages rather than an active, updating storefront.

The Pitch

Kameleon Rose pitched in series 16, episode 4, in the Fashion and Beauty category. Founder Leila Rose brought her convertible travel dress to the Den, a single garment engineered to be worn, wrapped, and styled into roughly twenty different outfits, aimed at travellers who wanted to pack light without sacrificing variety.

She asked for 50,000 pounds for 40 percent of the business, a significant equity stake to offer up, which often reflects a founder prioritising the cash and the right investor relationship over holding onto a majority of a young company.

The Deal

Deborah Meaden backed the pitch, investing the full 50,000 pounds for the 40 percent asked. Meaden's interest made sense on the surface, a sustainable, multi-use approach to clothing that reduces the number of garments a customer needs to buy sits close to the kind of considered, less wasteful consumer product she has tended to favour on the show.

In the years after the deal, the brand pushed into wider retail, including a stint on Amazon, and there were reports at one point of the range eyeing global expansion.

What Happened

Multifunctional clothing is a genuinely hard category to sustain. It asks customers to pay a premium for a single, more complex garment instead of buying several cheaper, simpler pieces, and it depends heavily on customers understanding and trusting that the product actually delivers on its versatility claims before they buy.

Whatever combination of factors were behind it, the business wound down, and Kameleon Rose's Companies House filing shows it formally dissolved, with 2021 as the last year of recorded accounts. There is no evidence of a relaunch or successor brand operating under a different name.

A Wider Pattern in Fashion Pitches

Clothing and fashion businesses have one of the tougher survival records among Dragons' Den pitches generally, and multifunctional or novelty-format clothing carries an extra layer of difficulty on top of that. Beyond the usual pressures of manufacturing, sizing and seasonal demand that any apparel brand faces, a product built around a single clever mechanic has to keep proving that mechanic is worth the premium every time a new customer considers buying, rather than benefiting from the kind of habitual repeat purchasing that a simpler wardrobe staple enjoys.

Kameleon Rose is not an isolated case in that respect. Several other clothing and accessory pitches from the same era of the show have quietly wound down in the years since, and the pattern is worth bearing in mind for anyone assessing the durability of any single novel fashion concept coming out of the Den.

Where Things Stand Now

Kameleon Rose pitched in series 16 for 50,000 pounds at 40 percent and secured backing from Deborah Meaden. The company continued trading for a few years afterward, including a period selling on Amazon, but it has since closed, with Companies House confirming a dissolved status and last accounts filed in 2021.

If you are hoping to buy a Kameleon Rose convertible travel dress today, the brand is no longer trading, so any current listings you find are likely old stock through resellers rather than an active company.

Where to buy Kameleon Rose

Still selling as of 20 May 2026. Check today's price and availability.

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See the full Kameleon Rose deal breakdown and term sheet →