Product Update

Is Love Me Beauty Still in Business? (2026 Update)

Is Love Me Beauty from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Love Me Beauty today.

Dragons' Den IndexUpdated 25 January 20266 min read

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Love Me Beauty pitched its beauty products subscription service in series 14 of Dragons' Den and secured backing from Nick Jenkins and Sarah Willingham. Subscription box businesses are a brutal category, dependent on constant new customer acquisition to offset the churn that eats every box service eventually. So is Love Me Beauty still delivering in 2026? The evidence points the other way.

The Short Answer

Based on the available evidence, Love Me Beauty appears to no longer be actively trading. This is one place where our research pulls against the still selling flag in our own index, so we want to be upfront about it rather than repeat a status we cannot back up. There is no confirmation of an exact closure date, and we have not found a formal dissolution record specifically tied to the Love Me Beauty entity, but independent tracking of the company lists it as inactive, and we found no recent evidence of the service actively operating.

The Dragons' Den Pitch

The founders pitched their curated beauty subscription in series 14, episode 11. The model offered subscribers a monthly credit allowance to spend on that edition's selection of beauty products, a twist on the standard fixed box format that gave customers more choice than most competitors in the space.

They asked for 80,000 pounds in exchange for 8 percent of the business, a low equity give that implied real confidence in where the company was already heading, or at least a strong enough pitch to convince two Dragons to back that valuation.

The Deal That Got Done

Nick Jenkins and Sarah Willingham jointly backed the pitch, investing the full 80,000 pounds asked for the 8 percent on the table. Jenkins built his name founding Moonpig, a business built entirely on subscription style repeat purchasing, which made him a natural fit for a subscription box pitch. Willingham brought hospitality and consumer retail experience to the same table.

Two Dragons agreeing to split a deal rather than compete for it usually signals genuine enthusiasm rather than a consolation offer, and the beauty subscription category was in a real growth phase in the UK market around the time this episode aired.

What the Record Shows Now

Subscription box businesses in the beauty category have had a difficult run generally in the years since. Customer acquisition costs climbed, larger players consolidated the market, and a wave of standalone beauty boxes either shut down or were folded into bigger platforms. Trustpilot listings for the brand show hundreds of historical reviews, evidence the service operated and had a real customer base for a meaningful stretch of time, but the more recent record does not show the ongoing activity you would expect from a currently trading subscription business.

We are hedging deliberately here rather than declaring a firm closure date, because we could not verify one through public filings in the time available. What we can say honestly is that the signals point toward the business having wound down rather than continuing to operate, and that stands in contrast to the still selling status recorded elsewhere in our data. We are flagging that gap rather than papering over it.

Common Questions

Is Love Me Beauty still delivering subscription boxes? We could not find current evidence of active deliveries. Historical Trustpilot reviews confirm the service ran for a substantial period, but recent activity is not confirmed.

Why does this contradict the still selling status shown elsewhere in our index? Beauty subscription boxes are a category where companies wind down quietly rather than issuing public closure announcements, which makes stale still selling flags a known risk for this kind of business. We are correcting that here based on the evidence we could gather.

The Bottom Line

Love Me Beauty pitched in series 14 for 80,000 pounds at 8 percent, got the full amount jointly from Nick Jenkins and Sarah Willingham on those terms, and built a genuine subscriber base in the years that followed. The current evidence suggests the business is no longer actively operating, though we could not pin down a precise closure date through public records. If you are trying to subscribe today, proceed with caution and verify current activity directly before handing over payment details anywhere claiming to be Love Me Beauty.

Where to buy Love Me Beauty

Still selling as of 25 January 2026. Check today's price and availability.

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See the full Love Me Beauty deal breakdown and term sheet →