Product Update

Is Lumacoustics Still in Business? (2026 Update)

Is Lumacoustics from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Lumacoustics today.

Dragons' Den IndexUpdated 15 April 20266 min read

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Lumacoustics pitched something genuinely unusual for the Den: an electronic graffiti wall that let people spray-paint digital art using light rather than actual paint. Founders Tim Williams and Tom Hogan landed backing from two Dragons at once. Today, under a shortened name, the business is not just still trading, it counts Google and YouTube among its clients.

The Short Answer

Lumacoustics is still in business, though it now generally trades under the shorter name Luma, with its flagship product known as YrWall. The company continues to work with major brands and events, including Google, YouTube, Orange, and Glastonbury Festival, supplying digital graffiti wall installations for exhibitions, brand activations and live events.

That is a strong survival story by any measure. A product that started as a Den novelty demonstration, spraying light instead of paint onto a digital canvas, has become a working piece of experiential marketing kit used by some of the biggest brands in the world.

The Pitch

Tim Williams and Tom Hogan brought Lumacoustics into the Den in series 8, episode 4, demonstrating an electronic graffiti wall: a large interactive display that let users create digital spray-paint art in real time using motion and light, without a drop of actual paint involved. It was as much a piece of theatre as a product demo, and it worked.

The founders asked for £50,000 in exchange for 40 percent of the business, funding needed to build out the hardware and take the concept to market as an exhibition and events product.

The Deal

Peter Jones and Deborah Meaden together offered the £50,000 the founders were asking for, and Williams and Hogan accepted the joint investment on camera. Landing two Dragons on a single deal signalled genuine enthusiasm from the panel for a product that did not fit neatly into any of their usual categories.

That combination of an events-savvy Dragon and a retail-and-consumer specialist gave the founders backers who understood both the corporate events market the product was aimed at and the broader brand-building side of scaling a novel technology product.

From Graffiti Wall to Corporate Client List

Lumacoustics grew from a single novelty product into a broader interactive display and exhibitions business. Later coverage of the company describes it working across exhibition stands and display equipment more widely, not just the original graffiti wall concept, expanding what started as a single-product pitch into a small technology and events company.

The client roster that has been reported for the business since, spanning global technology brands and one of the UK's largest music festivals, points to a company that successfully moved from a Dragons' Den novelty act into a legitimate B2B events technology supplier.

Why a Novelty Product Became a B2B Business

A lot of eye-catching Dragons' Den demos struggle after the show because the thing that makes great television, a flashy, surprising product, does not automatically translate into a repeatable sales pitch to paying customers. Lumacoustics avoided that trap by finding the right buyer for what it had built: not individual consumers, but brands and event organisers who need memorable, interactive experiences for a captive audience.

That reframing, from a consumer novelty to an experiential marketing tool, is what let the product command proper day-rate or installation pricing from clients like Google and major festivals, rather than trying to sell individual units to the public at a price point that would never have covered the hardware cost.

Where Things Stand Now

Under the Luma and YrWall branding, the business continues to install its digital graffiti wall technology at exhibitions, festivals and brand events. Scottish audio-visual suppliers have been reported as regional distributors for the YrWall product, suggesting the company has built out a proper distribution network beyond direct sales.

For a pitch that could easily have been dismissed as a gimmick, more than a decade of continued operation and a client list including Google and Glastonbury is about as strong a verdict as this site can give. Few products from that era of Dragons' Den can claim to still be relevant, let alone booked by some of the biggest brands and events in the world, so this is one of the standout survival stories in our index.

Where to buy Lumacoustics

Still selling as of 15 April 2026. Check today's price and availability.

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See the full Lumacoustics deal breakdown and term sheet →