Product Update

Is Mesoafor Men Still in Business? (2026 Update)

Is Mesoafor Men from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Mesoafor Men today.

Dragons' Den IndexUpdated 14 June 20266 min read

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Mesoafor Men, generally branded MESOA, pitched a skincare and grooming range built specifically for men, at a time when the category was still thin on options that did not feel repackaged from a women's range. Checking in on it now, the picture is mixed, and the honest answer is that it appears to no longer be trading normally, even though it has not been formally wound up.

The Short Answer

MESOA's status is genuinely unclear, and that uncertainty is itself the answer worth reporting. Founder Matt Jones stepped down from running the company in 2023 to focus on his advertising agency, with the brand's last day of trading reported at the time as 30 April 2023. The company remains registered as an active limited company on Companies House, but recent customer reviews describe an inaccessible website, no products available to buy, and unanswered calls and emails.

So while MESOA has not been formally dissolved or liquidated, there is no reliable evidence of the brand actively selling products right now. Treat this as a company in limbo rather than one you can confidently order from.

The Pitch

Matt Jones pitched MESOA in series 19, episode 14, in what our index lists as an ask of £66,000 for 35 per cent of the business. The pitch reportedly ran unusually long, with a 13 minute presentation stretching into a two hour and fifteen minute negotiation in the Den, a sign of how much back and forth the numbers required.

The product itself leaned on naturally derived, vegan friendly ingredients, positioned around a mission to get men engaging with skincare and grooming as part of a broader push on men's mental health and community.

What Happened After

MESOA did trade successfully in the years immediately after its Dragons' Den appearance, building a following on social media around its grooming content and men's mental health messaging. That changed by 2023, when Matt Jones announced he was stepping back after five years running the brand to return to his advertising agency full time.

Since then, the trail goes cold in the way that matters most: no confirmed relaunch, no evidence of shipped orders, and customer complaints describing a site that looks live but does not function as a working shop. Our index's still selling flag for this company should be treated as outdated based on that evidence.

Why This Case Is Worth Flagging

This is one of the harder Dragons' Den outcomes to pin down cleanly, because there is no dramatic liquidation announcement to point to, just a founder departure, an increasingly quiet brand, and a slow drift into apparent inactivity. That pattern is common for founder-led consumer brands: when the person driving the business steps away, the company does not always formally close, it just stops functioning as a going concern.

If you are trying to buy MESOA products today, proceed with caution. The safer assumption, based on the available evidence, is that the brand is not reliably operating, whatever its Companies House filing status says.

Common Questions

Is MESOA (Mesoafor Men) still in business? It remains a registered company, but there is no reliable evidence it is actively selling. Founder Matt Jones stepped away in 2023, and recent customer reviews describe an inaccessible website and unanswered orders.

Who invested in MESOA on Dragons' Den? Founder Matt Jones secured a deal for his £66,000 ask at 35 per cent equity, according to our index, though our record does not specify which Dragon or Dragons backed it.

Can you still buy MESOA products? Not reliably. Treat any listing or link claiming to sell current MESOA stock with caution until there is clear evidence of a functioning order process.

Where Things Stand Now

Here is the recap. MESOA, pitched as Mesoafor Men, appeared in series 19, episode 14, asking £66,000 for 35 per cent, and secured a deal. The brand traded for several years before founder Matt Jones stepped down in 2023, and recent evidence points to the business no longer functioning as an active shop, despite remaining a registered company.

If you came here to check whether MESOA is still in business, the fair answer is: technically registered, but not reliably selling. Treat any current claim that you can buy from MESOA with real scepticism until you see evidence of a working order process.

Where to buy Mesoafor Men

Still selling as of 14 June 2026. Check today's price and availability.

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See the full Mesoafor Men deal breakdown and term sheet →