Product Update
Is Motor Mouse Still in Business? (2026 Update)
Is Motor Mouse from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Motor Mouse today.
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Motor Mouse was one of the more purely fun pitches in early Dragons' Den history, a wireless computer mouse shaped like a classic sports car. The short answer is yes, it appears to still be available to buy today, though it now lives on as a legacy novelty product rather than a growing tech company.
The Short Answer
Motor Mouse is still sold. The product is stocked by Auto Regalia, a UK retailer specialising in car-themed gifts and motoring accessories, which lists itself as the main reseller of the Motor Mouse wireless computer mouse in several colourways. That is a modest but genuine ongoing presence for a product that first pitched in the Den back in 2009.
It has also appeared on Amazon UK over the years as a listed product, though availability for novelty items like this can come and go depending on stock runs, so it is worth checking current listings directly if you want one.
The Pitch
Patti and David Bailey presented Motor Mouse to the Dragons in Series 7, Episode 8, the final episode of that series. The pitch was straightforward: a wireless mouse built into the shape of an iconic sports car, complete with an opening boot to store the battery and the smallest USB receiver on the market at the time.
The founders asked for £100,000 in exchange for 40 percent of the company, a substantial equity stake that suggested they needed real capital behind them to get the product manufactured at volume and into retail.
Novelty computer peripherals were a genuine minor trend in the late 2000s, with car-shaped, animal-shaped, and cartoon-branded mice showing up in gift shops and airport retail across the country. The category rewarded speed to market and strong distribution deals more than deep technical innovation, since the core mouse mechanism inside almost every version was fairly standard. That made getting the right retail partners, rather than refining the electronics further, the single biggest lever for turning the product into a real earner.
The Deal
James Caan agreed to invest, though he increased his stake in the negotiation, putting in £120,000, £20,000 more than the original ask, for the 40 percent equity on offer. Paying more than the asking price for the same equity slice is a notable move, and it signalled real confidence from Caan that the product had commercial legs.
Caan's background in recruitment and business services gave the founders a different kind of support than a typical consumer goods investor, more focused on operational scaling and market access than product design.
A novelty gadget like this one lives or dies on distribution more than almost any other product category. The design itself is fun but simple, easy for a competitor to imitate once it proves popular, so the real value Caan brought was less about the product and more about getting it in front of buyers at airlines, department stores, and gift retailers fast enough to build a brand before cheaper imitators caught up.
What Happened After the Cameras Stopped
In the years right after the pitch, Motor Mouse did genuinely well by novelty-gadget standards. It became a bestselling in-flight retail item on airlines including British Airways, Emirates, Etihad and KLM, and it was also stocked at Harrods, both strong distribution wins for a small gadget brand.
As with most novelty tech products from that era, the mouse's original moment of momentum has faded. It is no longer a headline product anywhere, and it does not compete with today's ergonomic or gaming mice on functionality. What has held on is a smaller, steady niche market of car enthusiasts and gift buyers, kept alive mainly through specialist retailers like Auto Regalia rather than mainstream tech shelves.
That is not a bad outcome, even if it is a modest one. Plenty of novelty products from the same era of the show have vanished entirely, unable to find even a small ongoing retail home once their initial press cycle faded. Motor Mouse settling into a permanent niche as a motoring-themed gift item, rather than disappearing altogether, counts as a genuine long-term survival story on this list.
Where Things Stand Now
Motor Mouse pitched in Series 7 for £100,000 at 40 percent, and closed at £120,000 for the same equity with James Caan.
Today the product survives as a niche automotive-themed gift item, still stocked through specialist resellers rather than as an active, growing tech business. If you want one, it is findable, but treat it as a nostalgic novelty buy rather than a cutting-edge accessory.
Where to buy Motor Mouse
Still selling as of 10 July 2026. Check today's price and availability.
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See the full Motor Mouse deal breakdown and term sheet →
