Product Update

Is Potion Paris Still in Business? (2026 Update)

Is Potion Paris from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Potion Paris today.

Dragons' Den IndexUpdated 15 June 20266 min read

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Potion Paris pitched a refillable, vegan and cruelty free perfume brand trying to make a sustainability case in a luxury category that is not exactly known for it. The short answer for anyone checking in now is yes, Potion Paris is still selling.

The Short Answer

Potion Paris is still in business. The brand operates its own website, continues to sell its refillable fragrances, and maintains customer facing FAQ pages describing how its refill and return scheme works. It does not sell through Amazon, positioning itself instead as a direct to consumer luxury brand. That positioning matters for a fragrance company specifically, since perfume is a category where brand story and packaging carry as much weight as the scent itself, and a functioning direct site with an active refill programme is the clearest way to demonstrate the brand is still being taken seriously by its own team, not just coasting on old stock.

A working refill logistics operation, cleaning and reissuing returned vials, is more operationally demanding than a standard perfume brand, so its continued existence is a reasonable signal of a business that has kept its systems running rather than just its storefront.

The Pitch

Founders Suzanne Haines and Omar Mian, along with colleague Aston, pitched Potion Paris in series 20, episode 3. According to our index, they asked for £50,000 in exchange for 20 per cent of the business. The pitch centred on a refillable vial system, where customers return their empty perfume containers to be cleaned, sanitised and reused rather than thrown away, positioned as bridging the gap between luxury fragrance and genuine sustainability.

The pitch did not go entirely smoothly. Deborah Meaden pushed back hard on the eco credentials, pointing out that only around 5 per cent of customers were actually using the reuse scheme at the time, a fair challenge to a brand built around that exact promise.

The Deal

Despite the eco credentials scrutiny, the founders walked out with a deal: £50,000 for 20 per cent, shared between Peter Jones and Steven Bartlett. That the deal closed on exactly the terms asked, despite tough questioning on the central sustainability pitch, suggests the Dragons who invested were convinced more by the product and brand than by the reuse participation numbers on the day.

Landing two investors on the full ask after that kind of pushback is a genuinely strong outcome for a young luxury goods brand.

What Happened After

Potion Paris has continued building out its fragrance range and marketing itself on the same transformative, refillable positioning it pitched with. Independent coverage since the broadcast has continued to describe the brand in active, present tense terms, discussing its refillable vials and luxury appeal as an ongoing proposition rather than a historical one.

Whether the reuse participation rate that concerned Deborah Meaden has improved since the pitch is not something available reporting confirms either way, but the underlying business of selling the fragrances themselves is clearly still operating.

For a young luxury brand, surviving the kind of on air scrutiny Potion Paris faced and still coming out with a full deal is a useful stress test in itself. Deborah Meaden's questions on the day were exactly the kind of due diligence a brand would face again from any future investor or retail buyer, so having already answered them in front of a national audience is arguably an asset rather than a liability going forward.

Common Questions

Is Potion Paris still in business? Yes. The brand still sells its refillable, vegan fragrances directly through its own website.

Who invested in Potion Paris on Dragons' Den? Peter Jones and Steven Bartlett jointly backed the £50,000 ask for 20 per cent of the business, according to our index.

Is Potion Paris actually eco-friendly? The brand's refill and return scheme is real and still described on its own site, though Deborah Meaden challenged the founders on air over low customer participation in the scheme at the time of the pitch.

Where Things Stand Now

Here is the recap. Potion Paris pitched in series 20, episode 3, asking £50,000 for 20 per cent, and closed that exact deal with Peter Jones and Steven Bartlett despite tough questioning from Deborah Meaden on its sustainability claims. The brand has continued selling since.

If you came here to check whether Potion Paris survived its Dragons' Den appearance, it did, and its refillable fragrances remain available directly from its own site.

Where to buy Potion Paris

Still selling as of 15 June 2026. Check today's price and availability.

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See the full Potion Paris deal breakdown and term sheet →